Gerber vs Wattie's:Which is more popular by branded search?
In August 2026, Gerber had more branded searches than Wattie's among baby food brands worldwide. Gerber was estimated to have 49.5K branded searches compared to Wattie's’ 2.4K, and held a 41.8% Share of Search versus Wattie's’ 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gerber or Wattie's?
Compare the baby food brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gerber, Wattie's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellamy's Organic | Gerber | Only Organic | Plum Organics | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 37.2% | 2.2% | 2.2% | 2.7% |
| Nov 2025 | 51.7% | 42.2% | 2% | 2% | 2% |
| Dec 2025 | 42.7% | 52.2% | 1.7% | 1.7% | 1.7% |
| Jan 2026 | 56.2% | 37.6% | 1.8% | 2.2% | 2.2% |
| Feb 2026 | 55.7% | 37.3% | 2.2% | 2.2% | 2.7% |
| Mar 2026 | 55.4% | 30.3% | 1.5% | 1.8% | 11.1% |
| Apr 2026 | 55.9% | 37.4% | 1.8% | 2.2% | 2.7% |
| May 2026 | 56.2% | 37.6% | 2.2% | 1.8% | 2.2% |
| Jun 2026 | 51.4% | 42.1% | 2% | 2% | 2.5% |
| Jul 2026 | 51.4% | 42.1% | 2.5% | 2% | 2% |
| Aug 2026 | 51.1% | 41.8% | 3% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Gerber and Wattie's comparison changed over the last 12 months?
3 findings
- Gerber was ahead of Wattie's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide moved from 37.2% to 41.8%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide moved from 2.7% to 2%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for baby food brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Wattie's worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gerber’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.