Masterfoods vs Wattie's:Which is searched more?
In September 2026, Masterfoods had more branded searches than Wattie's among sauce and condiment brands worldwide. Masterfoods was estimated to have 4.4K branded searches compared to Wattie's’ 2.9K, and held a 0.73% Share of Search versus Wattie's’ 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Masterfoods or Wattie's?
Compare the sauce and condiment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Masterfoods, Wattie's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Kikkoman | Masterfoods | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.2% | 10.6% | 0.77% | 0.63% |
| Nov 2025 | 56.4% | 30.9% | 11.3% | 0.82% | 0.55% |
| Dec 2025 | 59.9% | 26.9% | 12% | 0.72% | 0.48% |
| Jan 2026 | 59.8% | 26.8% | 12% | 0.88% | 0.47% |
| Feb 2026 | 63% | 23.1% | 12.7% | 0.75% | 0.5% |
| Mar 2026 | 59.6% | 26.7% | 9.8% | 0.88% | 2.9% |
| Apr 2026 | 61.2% | 27.4% | 10.1% | 0.73% | 0.6% |
| May 2026 | 61.1% | 27.4% | 10.1% | 0.9% | 0.48% |
| Jun 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
| Jul 2026 | 64.5% | 23.7% | 10.6% | 0.77% | 0.42% |
| Aug 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.4% |
| Sep 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
How has the Masterfoods and Wattie's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wattie's took it in March 2026, Masterfoods took it in April 2026.
- Across the 12 months ending September 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands worldwide moved from 0.77% to 0.73%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Wattie's’ estimated Share of Search among sauce and condiment brands worldwide moved from 0.63% to 0.48%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for sauce and condiment brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.
Other head-to-heads among sauce and condiment brands
How each brand is measured
Brandwave collects information about searches that people make online using Masterfoods’ and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterfoods
1 branded search term
- masterfoods
Wattie's
2 branded search terms
- wattie s
- watties
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