Only Organic vs Wattie's:Which is more popular by branded search?
In August 2026, Only Organic had more branded searches than Wattie's among baby food brands worldwide. Only Organic was estimated to have 3.6K branded searches compared to Wattie's’ 2.4K, and held a 3% Share of Search versus Wattie's’ 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Only Organic or Wattie's?
Compare the baby food brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Only Organic, Wattie's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellamy's Organic | Gerber | Only Organic | Plum Organics | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 37.2% | 2.2% | 2.2% | 2.7% |
| Nov 2025 | 51.7% | 42.2% | 2% | 2% | 2% |
| Dec 2025 | 42.7% | 52.2% | 1.7% | 1.7% | 1.7% |
| Jan 2026 | 56.2% | 37.6% | 1.8% | 2.2% | 2.2% |
| Feb 2026 | 55.7% | 37.3% | 2.2% | 2.2% | 2.7% |
| Mar 2026 | 55.4% | 30.3% | 1.5% | 1.8% | 11.1% |
| Apr 2026 | 55.9% | 37.4% | 1.8% | 2.2% | 2.7% |
| May 2026 | 56.2% | 37.6% | 2.2% | 1.8% | 2.2% |
| Jun 2026 | 51.4% | 42.1% | 2% | 2% | 2.5% |
| Jul 2026 | 51.4% | 42.1% | 2.5% | 2% | 2% |
| Aug 2026 | 51.1% | 41.8% | 3% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Only Organic and Wattie's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Only Organic took it in July 2026.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands worldwide moved from 2.2% to 3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide moved from 2.7% to 2%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for baby food brands worldwide in August 2026?
2 changes
In August 2026, Only Organic gained estimated Share of Search among baby food brands worldwide, from 2.5% to 3%.
Estimated monthly branded searches for Wattie's worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Only Organic’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Only Organic
1 branded search term
- only organic
Wattie's
1 branded search term
- watties
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.