How popular isKewpie in search?
In September 2026, there were an estimated 368K branded searches for Kewpie worldwide which is up 22.3% over the last 12 months. Kewpie holds 61.3% estimated Share of Search among sauce and condiment brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kewpie61.3%
Heinz27.5%
Kikkoman10.1%
Masterfoods0.73%Wattie's0.48%
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Which sauce and condiment brands compete with Kewpie?
Share of Search by month for Kewpie, Heinz, Kikkoman. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Kikkoman | Masterfoods | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.2% | 10.6% | 0.77% | 0.63% |
| Nov 2025 | 56.4% | 30.9% | 11.3% | 0.82% | 0.55% |
| Dec 2025 | 59.9% | 26.9% | 12% | 0.72% | 0.48% |
| Jan 2026 | 59.8% | 26.8% | 12% | 0.88% | 0.47% |
| Feb 2026 | 63% | 23.1% | 12.7% | 0.75% | 0.5% |
| Mar 2026 | 59.6% | 26.7% | 9.8% | 0.88% | 2.9% |
| Apr 2026 | 61.2% | 27.4% | 10.1% | 0.73% | 0.6% |
| May 2026 | 61.1% | 27.4% | 10.1% | 0.9% | 0.48% |
| Jun 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
| Jul 2026 | 64.5% | 23.7% | 10.6% | 0.77% | 0.42% |
| Aug 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.4% |
| Sep 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.3% | 368K | 0% | 0 points | |
| 2, held 2nd | 27.5% | 165K | 0% | 0 points | |
| 3, held 3rd | 10.1% | 60.5K | 0% | 0 points | |
| 4, held 4th | 0.73% | 4.4K | 0% | 0 points | |
| 5, held 5th | 0.48% | 2.9K | +20.3% | +0.1 points |
1.
Kewpie61.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Heinz27.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Kikkoman10.1%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.73%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
0.48%
Held 5th. 2.9K estimated branded searches, +20.3% vs prior month. Share +0.1 points.
Compare search popularity between Kewpie and its closest rivals
Every comparison with Kewpie
8 comparisons
How has branded search demand for Kewpie changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kewpie worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Kewpie’s estimated Share of Search among sauce and condiment brands worldwide increased from 52.8% to 61.3%.
- Across the 12 months ending September 2026, Kewpie’s estimated Share of Search among sauce and condiment brands worldwide peaked at 64.5% in July 2026 and was lowest at 52.8% in October 2025.
How did search popularity change for sauce and condiment brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Kewpie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mayonnaise brands | 1st of 6 | 39.9% | Show ranking |
| Sauce and condiment brands | 1st of 5 | 61.3% | Shown above |
How is Kewpie measured?
Brandwave collects information about searches that people make online using Kewpie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kewpie mayo
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Is Kewpie your brand?
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