Kewpie vs Masterfoods:Which is searched more?
In September 2026, Kewpie had more branded searches than Masterfoods among sauce and condiment brands worldwide. Kewpie was estimated to have 368K branded searches compared to Masterfoods’ 4.4K, and held a 61.3% Share of Search versus Masterfoods’ 0.73%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kewpie or Masterfoods?
Compare the sauce and condiment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kewpie, Masterfoods. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Kikkoman | Masterfoods | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.2% | 10.6% | 0.77% | 0.63% |
| Nov 2025 | 56.4% | 30.9% | 11.3% | 0.82% | 0.55% |
| Dec 2025 | 59.9% | 26.9% | 12% | 0.72% | 0.48% |
| Jan 2026 | 59.8% | 26.8% | 12% | 0.88% | 0.47% |
| Feb 2026 | 63% | 23.1% | 12.7% | 0.75% | 0.5% |
| Mar 2026 | 59.6% | 26.7% | 9.8% | 0.88% | 2.9% |
| Apr 2026 | 61.2% | 27.4% | 10.1% | 0.73% | 0.6% |
| May 2026 | 61.1% | 27.4% | 10.1% | 0.9% | 0.48% |
| Jun 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
| Jul 2026 | 64.5% | 23.7% | 10.6% | 0.77% | 0.42% |
| Aug 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.4% |
| Sep 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
How has the Kewpie and Masterfoods comparison changed over the last 12 months?
3 findings
- Kewpie was ahead of Masterfoods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kewpie’s estimated Share of Search among sauce and condiment brands worldwide moved from 52.8% to 61.3%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands worldwide moved from 0.77% to 0.73%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for sauce and condiment brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Other head-to-heads among sauce and condiment brands
How each brand is measured
Brandwave collects information about searches that people make online using Kewpie’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kewpie
1 branded search term
- kewpie mayo
Masterfoods
1 branded search term
- masterfoods
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.