How popular isKewpie in search?
In August 2026, there were an estimated 368K branded searches for Kewpie worldwide which is up 22.3% over the last 11 months. Kewpie holds 53.2% estimated Share of Search among mayonnaise brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kewpie53.2%
Heinz23.8%- Miracle Whip8.7%
Duke's7.2%
Hellmann's3.9%- Best Foods3.2%
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Which mayonnaise brands compete with Kewpie?
Share of Search by month for Kewpie, Heinz, Miracle Whip, Duke's, Hellmann's, Best Foods. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Miracle Whip | Duke's | Hellmann's | Best Foods |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 30.4% | 11.2% | 6.1% | 4.1% | 2.7% |
| Nov 2025 | 47.4% | 26% | 11.7% | 7.8% | 4.3% | 2.9% |
| Dec 2025 | 49.4% | 22.2% | 12.2% | 8.1% | 4.5% | 3.6% |
| Jan 2026 | 51.2% | 23% | 8.4% | 10.3% | 4.6% | 2.5% |
| Feb 2026 | 57.7% | 21.2% | 7.8% | 6.3% | 4.2% | 2.8% |
| Mar 2026 | 53% | 23.8% | 8.7% | 7.1% | 4.8% | 2.6% |
| Apr 2026 | 53% | 23.8% | 8.7% | 7.1% | 4.8% | 2.6% |
| May 2026 | 52.6% | 23.6% | 8.7% | 8.7% | 3.9% | 2.6% |
| Jun 2026 | 53% | 23.8% | 8.7% | 7.1% | 4.8% | 2.6% |
| Jul 2026 | 54.7% | 20.1% | 9% | 9% | 4% | 3.3% |
| Aug 2026 | 53.2% | 23.8% | 8.7% | 7.2% | 3.9% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 368K | 0% | -1.5 points | |
| 2, held 2nd | 23.8% | 165K | +22.2% | +3.8 points | |
| 3, moved from 4th to 3rd | 8.7% | 60.5K | 0% | -0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.2% | 49.5K | -18.2% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.9% | 27.1K | 0% | -0.1 points | |
| 6, held 6th | 3.2% | 22.2K | 0% | -0.1 points |
1.
Kewpie53.2%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.5 points.
2.
Heinz23.8%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.
8.7%
Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Duke's7.2%
Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.9%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.2%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Kewpie and its closest rivals
How has branded search demand for Kewpie changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kewpie worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide increased from 45.5% to 53.2%.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide peaked at 57.7% in February 2026 and was lowest at 45.5% in October 2025.
How did search popularity change for mayonnaise brands worldwide in August 2026?
5 changes
In August 2026, Heinz gained estimated Share of Search among mayonnaise brands worldwide, from 20.1% to 23.8%.
In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 9% to 7.2%.
In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 54.7% to 53.2%.
In August 2026, Miracle Whip rose from 4th to 3rd among mayonnaise brands worldwide.
Estimated monthly branded searches for Best Foods worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How is Kewpie measured?
Brandwave collects information about searches that people make online using Kewpie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kewpie mayo
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Is Kewpie your brand?
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