Heinz vs Kewpie:Which is searched more?
In August 2026, Kewpie had more branded searches than Heinz among mayonnaise brands worldwide. Kewpie was estimated to have 368K branded searches compared to Heinz’s 165K, and held a 39.3% Share of Search versus Heinz’s 17.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heinz or Kewpie?
Compare the mayonnaise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kewpie, Heinz. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz |
|---|---|---|
| Oct 2025 | 33.5% | 22.4% |
| Nov 2025 | 35.3% | 19.4% |
| Dec 2025 | 35.5% | 15.9% |
| Jan 2026 | 39.3% | 17.6% |
| Feb 2026 | 43% | 15.8% |
| Mar 2026 | 39.2% | 17.6% |
| Apr 2026 | 39.4% | 17.7% |
| May 2026 | 39.3% | 17.6% |
| Jun 2026 | 40.4% | 18.1% |
| Jul 2026 | 40.3% | 14.8% |
| Aug 2026 | 39.3% | 17.6% |
| Sep 2026 | — | — |
How has the Heinz and Kewpie comparison changed over the last 12 months?
3 findings
- Kewpie was ahead of Heinz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide moved from 22.4% to 17.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide moved from 33.5% to 39.3%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for mayonnaise brands worldwide in August 2026?
2 changes
In August 2026, Heinz overtook Hellmann's to rank 2nd among mayonnaise brands worldwide, at 17.6%.
In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 40.3% to 39.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Kewpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.