Brandwave

How popular isBest Foods in search?

In August 2026, there were an estimated 22.2K branded searches for Best Foods worldwide which is up 22.7% over the last 11 months. Best Foods holds 3.2% estimated Share of Search among mayonnaise brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kewpie53.2%
  2. Heinz23.8%
  3. Miracle Whip8.7%
  4. Duke's7.2%
  5. Hellmann's3.9%
  6. Best Foods3.2%
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Which mayonnaise brands compete with Best Foods?

Best Foods against mayonnaise brands worldwide, by month

Share of Search by month for Kewpie, Heinz, Miracle Whip, Duke's, Hellmann's, Best Foods. The figures are in the table below the chart.

View monthly share of search table
MonthKewpieHeinzMiracle WhipDuke'sHellmann'sBest Foods
Oct 202545.5%30.4%11.2%6.1%4.1%2.7%
Nov 202547.4%26%11.7%7.8%4.3%2.9%
Dec 202549.4%22.2%12.2%8.1%4.5%3.6%
Jan 202651.2%23%8.4%10.3%4.6%2.5%
Feb 202657.7%21.2%7.8%6.3%4.2%2.8%
Mar 202653%23.8%8.7%7.1%4.8%2.6%
Apr 202653%23.8%8.7%7.1%4.8%2.6%
May 202652.6%23.6%8.7%8.7%3.9%2.6%
Jun 202653%23.8%8.7%7.1%4.8%2.6%
Jul 202654.7%20.1%9%9%4%3.3%
Aug 202653.2%23.8%8.7%7.2%3.9%3.2%
Sep 2026——————

  1. 1.Kewpie

    53.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Heinz

    23.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Miracle Whip

    8.7%

    Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Duke's

    7.2%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  5. 5.Hellmann's

    3.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Best Foods

    3.2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Best Foods and its closest rivals

How has branded search demand for Best Foods changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Best Foods worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Best Foods’ estimated Share of Search among mayonnaise brands worldwide peaked at 3.6% in December 2025 and was lowest at 2.5% in January 2026.

How did search popularity change for mayonnaise brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among mayonnaise brands worldwide, from 20.1% to 23.8%.

  2. In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 9% to 7.2%.

  3. In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 54.7% to 53.2%.

  4. In August 2026, Miracle Whip rose from 4th to 3rd among mayonnaise brands worldwide.

  5. Estimated monthly branded searches for Best Foods worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

How is Best Foods measured?

Brandwave collects information about searches that people make online using Best Foods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • best foods mayonnaise

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How the Brand Demand Index is measured

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