Vegan mayo brands:Which are searched most?
In September 2026, Heinz was the most searched among vegan mayo brands worldwide, with an estimated 165K branded searches and 35% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Heinz35%
Best Foods33.5%- Hellmann's27.7%
Primal Kitchen3.8%
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Compare the vegan mayo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Best Foods, Hellmann's, Primal Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Best Foods | Hellmann's | Primal Kitchen |
|---|---|---|---|---|
| Oct 2025 | 39.8% | 25.7% | 30.1% | 4.4% |
| Nov 2025 | 37% | 29.2% | 29.7% | 4.1% |
| Dec 2025 | 30.6% | 30.2% | 35.2% | 4.1% |
| Jan 2026 | 35.4% | 27.7% | 29.7% | 7.1% |
| Feb 2026 | 32.2% | 30.8% | 31.6% | 5.3% |
| Mar 2026 | 34.3% | 26.8% | 34.3% | 4.6% |
| Apr 2026 | 34.6% | 27% | 33.8% | 4.6% |
| May 2026 | 35.2% | 27.6% | 32.4% | 4.7% |
| Jun 2026 | 36.3% | 28.4% | 30.4% | 4.9% |
| Jul 2026 | 30.3% | 29.9% | 34.8% | 5% |
| Aug 2026 | 34% | 32.6% | 27.9% | 5.6% |
| Sep 2026 | 35% | 33.5% | 27.7% | 3.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 165K | 0% | +1 points | |
| 2, held 2nd | 33.5% | 158K | 0% | +1 points | |
| 3, held 3rd | 27.7% | 131K | -3.6% | -0.2 points | |
| 4, held 4th | 3.8% | 18.1K | -33.2% | -1.7 points |
1.
Heinz35%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1 points.
33.5%
Held 2nd. 158K estimated branded searches, 0% vs prior month. Share +1 points.
27.7%
Held 3rd. 131K estimated branded searches, -3.6% vs prior month. Share -0.2 points.
3.8%
Held 4th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.7 points.
Compare search popularity between leading brands
- Heinz vs Best Foods: compare search popularity
- Heinz vs Hellmann's: compare search popularity
- Heinz vs Primal Kitchen: compare search popularity
- Best Foods vs Hellmann's: compare search popularity
- Best Foods vs Primal Kitchen: compare search popularity
- Hellmann's vs Primal Kitchen: compare search popularity
- Compare any of these brands
Which brand is most popular in search among vegan mayo brands worldwide?
4 brands
In September 2026, Heinz was the most searched among vegan mayo brands worldwide, with an estimated 165K branded searches and 35% estimated Share of Search within this set. Best Foods is in 2nd place, 1.4 percentage points behind at 33.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Heinz | 39.8% → 35% | 39.8%Oct 2025 | 30.3%Jul 2026 | 1st |
| Best Foods | 25.7% → 33.5% | 33.5%Sep 2026 | 25.7%Oct 2025 | 3rd → 2nd |
| Hellmann's | 30.1% → 27.7% | 35.2%Dec 2025 | 27.7%Sep 2026 | 2nd → 3rd |
| Primal Kitchen | 4.4% → 3.8% | 7.1%Jan 2026 | 3.8%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among vegan mayo brands worldwide decreased from 39.8% to 35%.
- Across the 12 months ending September 2026, Best Foods’ estimated Share of Search among vegan mayo brands worldwide increased from 25.7% to 33.5%.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among vegan mayo brands worldwide decreased from 30.1% to 27.7%.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among vegan mayo brands worldwide decreased from 4.4% to 3.8%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among vegan mayo brands worldwide peaked at 39.8% in October 2025 and was lowest at 30.3% in July 2026.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among vegan mayo brands worldwide peaked at 35.2% in December 2025 and was lowest at 27.7% in September 2026.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among vegan mayo brands worldwide peaked at 7.1% in January 2026 and was lowest at 3.8% in September 2026.
- Across the 12 months ending September 2026, Best Foods rose from 3rd to 2nd among vegan mayo brands worldwide.
- Across the 12 months ending September 2026, Hellmann's fell from 2nd to 3rd among vegan mayo brands worldwide.
How did search popularity change for vegan mayo brands worldwide in September 2026?
4 changes
In September 2026, Heinz gained estimated Share of Search among vegan mayo brands worldwide, from 34% to 35%.
In September 2026, Best Foods gained estimated Share of Search among vegan mayo brands worldwide, from 32.6% to 33.5%.
In September 2026, Primal Kitchen lost estimated Share of Search among vegan mayo brands worldwide, from 5.6% to 3.8%.
Estimated monthly branded searches for Hellmann's worldwide fell 13.9% over 12 measured months, from 152K to 131K in September 2026.
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