Hellmann's vs Primal Kitchen:Which is searched more?
In September 2026, Hellmann's had more branded searches than Primal Kitchen among vegan mayo brands worldwide. Hellmann's was estimated to have 131K branded searches compared to Primal Kitchen’s 18.1K, and held a 27.7% Share of Search versus Primal Kitchen’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hellmann's or Primal Kitchen?
Compare the vegan mayo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hellmann's, Primal Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Best Foods | Hellmann's | Primal Kitchen |
|---|---|---|---|---|
| Oct 2025 | 39.8% | 25.7% | 30.1% | 4.4% |
| Nov 2025 | 37% | 29.2% | 29.7% | 4.1% |
| Dec 2025 | 30.6% | 30.2% | 35.2% | 4.1% |
| Jan 2026 | 35.4% | 27.7% | 29.7% | 7.1% |
| Feb 2026 | 32.2% | 30.8% | 31.6% | 5.3% |
| Mar 2026 | 34.3% | 26.8% | 34.3% | 4.6% |
| Apr 2026 | 34.6% | 27% | 33.8% | 4.6% |
| May 2026 | 35.2% | 27.6% | 32.4% | 4.7% |
| Jun 2026 | 36.3% | 28.4% | 30.4% | 4.9% |
| Jul 2026 | 30.3% | 29.9% | 34.8% | 5% |
| Aug 2026 | 34% | 32.6% | 27.9% | 5.6% |
| Sep 2026 | 35% | 33.5% | 27.7% | 3.8% |
How has the Hellmann's and Primal Kitchen comparison changed over the last 12 months?
3 findings
- Hellmann's was ahead of Primal Kitchen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among vegan mayo brands worldwide moved from 30.1% to 27.7%, and its estimated monthly branded searches moved from 152K to 131K.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among vegan mayo brands worldwide moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for vegan mayo brands worldwide in September 2026?
2 changes
In September 2026, Primal Kitchen lost estimated Share of Search among vegan mayo brands worldwide, from 5.6% to 3.8%.
Estimated monthly branded searches for Hellmann's worldwide fell 13.9% over 12 measured months, from 152K to 131K in September 2026.
Other head-to-heads among vegan mayo brands
How each brand is measured
Brandwave collects information about searches that people make online using Hellmann's’ and Primal Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hellmann's
3 branded search terms
- hellmann s
- hellmanns
- hellmanns mayonnaise
Primal Kitchen
1 branded search term
- primal kitchen
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