Heinz vs Hellmann's:Which is searched more?
In September 2026, Heinz had more branded searches than Hellmann's among vegan mayo brands worldwide. Heinz was estimated to have 165K branded searches compared to Hellmann's’ 131K, and held a 35% Share of Search versus Hellmann's’ 27.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heinz or Hellmann's?
Compare the vegan mayo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Hellmann's. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Best Foods | Hellmann's | Primal Kitchen |
|---|---|---|---|---|
| Oct 2025 | 39.8% | 25.7% | 30.1% | 4.4% |
| Nov 2025 | 37% | 29.2% | 29.7% | 4.1% |
| Dec 2025 | 30.6% | 30.2% | 35.2% | 4.1% |
| Jan 2026 | 35.4% | 27.7% | 29.7% | 7.1% |
| Feb 2026 | 32.2% | 30.8% | 31.6% | 5.3% |
| Mar 2026 | 34.3% | 26.8% | 34.3% | 4.6% |
| Apr 2026 | 34.6% | 27% | 33.8% | 4.6% |
| May 2026 | 35.2% | 27.6% | 32.4% | 4.7% |
| Jun 2026 | 36.3% | 28.4% | 30.4% | 4.9% |
| Jul 2026 | 30.3% | 29.9% | 34.8% | 5% |
| Aug 2026 | 34% | 32.6% | 27.9% | 5.6% |
| Sep 2026 | 35% | 33.5% | 27.7% | 3.8% |
How has the Heinz and Hellmann's comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Hellmann's took it in December 2025, Heinz took it in January 2026, Hellmann's took it in March 2026, Heinz took it in April 2026, Hellmann's took it in July 2026, Heinz took it in August 2026.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among vegan mayo brands worldwide moved from 39.8% to 35%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among vegan mayo brands worldwide moved from 30.1% to 27.7%, and its estimated monthly branded searches moved from 152K to 131K.
How did search popularity change for vegan mayo brands worldwide in September 2026?
2 changes
In September 2026, Heinz gained estimated Share of Search among vegan mayo brands worldwide, from 34% to 35%.
Estimated monthly branded searches for Hellmann's worldwide fell 13.9% over 12 measured months, from 152K to 131K in September 2026.
Other head-to-heads among vegan mayo brands
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Hellmann's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heinz
1 branded search term
- heinz
Hellmann's
3 branded search terms
- hellmann s
- hellmanns
- hellmanns mayonnaise
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