How popular isHeinz in search?
In September 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 12 months. Heinz holds 35% estimated Share of Search among vegan mayo brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Heinz35%
Best Foods33.5%- Hellmann's27.7%
Primal Kitchen3.8%
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Which vegan mayo brands compete with Heinz?
Share of Search by month for Heinz, Best Foods, Hellmann's, Primal Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Best Foods | Hellmann's | Primal Kitchen |
|---|---|---|---|---|
| Oct 2025 | 39.8% | 25.7% | 30.1% | 4.4% |
| Nov 2025 | 37% | 29.2% | 29.7% | 4.1% |
| Dec 2025 | 30.6% | 30.2% | 35.2% | 4.1% |
| Jan 2026 | 35.4% | 27.7% | 29.7% | 7.1% |
| Feb 2026 | 32.2% | 30.8% | 31.6% | 5.3% |
| Mar 2026 | 34.3% | 26.8% | 34.3% | 4.6% |
| Apr 2026 | 34.6% | 27% | 33.8% | 4.6% |
| May 2026 | 35.2% | 27.6% | 32.4% | 4.7% |
| Jun 2026 | 36.3% | 28.4% | 30.4% | 4.9% |
| Jul 2026 | 30.3% | 29.9% | 34.8% | 5% |
| Aug 2026 | 34% | 32.6% | 27.9% | 5.6% |
| Sep 2026 | 35% | 33.5% | 27.7% | 3.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 165K | 0% | +1 points | |
| 2, held 2nd | 33.5% | 158K | 0% | +1 points | |
| 3, held 3rd | 27.7% | 131K | -3.6% | -0.2 points | |
| 4, held 4th | 3.8% | 18.1K | -33.2% | -1.7 points |
1.
Heinz35%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1 points.
33.5%
Held 2nd. 158K estimated branded searches, 0% vs prior month. Share +1 points.
27.7%
Held 3rd. 131K estimated branded searches, -3.6% vs prior month. Share -0.2 points.
3.8%
Held 4th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.7 points.
Compare search popularity between Heinz and its closest rivals
Every comparison with Heinz
32 comparisons
- French's vs Heinz
- Heinz vs Kewpie
- Heinz vs Kraft
- Baxters vs Heinz
- Campbell's vs Heinz
- Covent Garden vs Heinz
- Best Foods vs Heinz
- Heinz vs Hellmann's
- Blue Dragon vs Heinz
- Del Monte vs Heinz
- Heinz vs Progresso
- Heinz vs Kikkoman
- Heinz vs Miracle Whip
- Duke's vs Heinz
- Grey Poupon vs Heinz
- Colman's vs Heinz
- Heinz vs Opies
- Heinz vs Hunt's
- Amy's vs Heinz
- Heinz vs Nando's
- Batchelors vs Heinz
- Branston vs Heinz
- Heinz vs Primal Kitchen
- Gulden's vs Heinz
- Heinz vs Mae Ploy
- Heinz vs Maille
- Heinz vs Masterfoods
- Heinz vs Wattie's
- Heinz vs Sir Kensington's
- Continental vs Heinz
- Heinz vs Princes
- Heinz vs Mrs Elswood
How has branded search demand for Heinz changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among vegan mayo brands worldwide decreased from 39.8% to 35%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among vegan mayo brands worldwide peaked at 39.8% in October 2025 and was lowest at 30.3% in July 2026.
How did search popularity change for vegan mayo brands worldwide in September 2026?
4 changes
In September 2026, Heinz gained estimated Share of Search among vegan mayo brands worldwide, from 34% to 35%.
In September 2026, Best Foods gained estimated Share of Search among vegan mayo brands worldwide, from 32.6% to 33.5%.
In September 2026, Primal Kitchen lost estimated Share of Search among vegan mayo brands worldwide, from 5.6% to 3.8%.
Estimated monthly branded searches for Hellmann's worldwide fell 13.9% over 12 measured months, from 152K to 131K in September 2026.
Where does Heinz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soup brands | 4th of 7 | 8.1% | Show ranking |
| Condiments | 2nd of 6 | 13.7% | Show ranking |
| Ketchup brands | 2nd of 6 | 14.4% | Show ranking |
| Mustard brands | 2nd of 6 | 15.1% | Show ranking |
| Mayonnaise brands | 2nd of 6 | 17.9% | Show ranking |
| Sauce and condiment brands | 2nd of 5 | 27.5% | Show ranking |
| Vegan mayo brands | 1st of 4 | 35% | Shown above |
| Real mayonnaise brands | 1st of 3 | 36.3% | Show ranking |
| BBQ sauce brands | 2nd of 4 | 38.8% | Show ranking |
| Pickles brands | 2nd of 6 | 39.4% | Show ranking |
| Sweet chilli sauce brands | 1st of 3 | 57.8% | Show ranking |
| Canned beans brands | 1st of 4 | 81.7% | Show ranking |
| Baked beans brands | 1st of 4 | 81.9% | Show ranking |
How is Heinz measured?
Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- heinz
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