Grey Poupon vs Heinz:Which is searched more?
In August 2026, Heinz had more branded searches than Grey Poupon among mustard brands worldwide. Heinz was estimated to have 165K branded searches compared to Grey Poupon’s 33.1K, and held a 14.9% Share of Search versus Grey Poupon’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Grey Poupon or Heinz?
Compare the mustard brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Grey Poupon. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Grey Poupon |
|---|---|---|
| Oct 2025 | 17.8% | 2.9% |
| Nov 2025 | 14.9% | 3.7% |
| Dec 2025 | 12.5% | 3.1% |
| Jan 2026 | 15.1% | 2.5% |
| Feb 2026 | 12.8% | 2.6% |
| Mar 2026 | 14.8% | 3.6% |
| Apr 2026 | 15.1% | 2.5% |
| May 2026 | 15.1% | 2.5% |
| Jun 2026 | 15.1% | 2.5% |
| Jul 2026 | 12.6% | 3.1% |
| Aug 2026 | 14.9% | 3% |
| Sep 2026 | — | — |
How has the Grey Poupon and Heinz comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Grey Poupon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grey Poupon’s estimated Share of Search among mustard brands worldwide moved from 2.9% to 3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide moved from 17.8% to 14.9%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for mustard brands worldwide in August 2026?
1 change
In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 12.6% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Grey Poupon’s and Heinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grey Poupon
1 branded search term
- grey poupon
Heinz
1 branded search term
- heinz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.