Brandwave

Mustard brands:Which brands are most popular in search?

In August 2026, French's was the most searched among mustard brands worldwide, with an estimated 823K branded searches and 78.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's78.6%
  2. Heinz15.8%
  3. Grey Poupon3.2%
  4. Colman's1.7%
  5. Maille0.52%
  6. Gulden's0.18%

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Share of SearchLeaderboard

Compare the mustard brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mustard brands worldwide, by month

Share of Search by month for French's, Heinz, Grey Poupon. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzGrey PouponColman'sMailleGulden's
Oct 202576.3%18.6%3.1%1.4%0.5%0.18%
Nov 202578.1%15.7%3.8%1.7%0.51%0.18%
Dec 202580.9%13.3%3.3%1.8%0.65%0.19%
Jan 202679.3%15.9%2.6%1.4%0.64%0.18%
Feb 202682%13.4%2.7%1.2%0.54%0.16%
Mar 202678%15.6%3.8%1.7%0.63%0.23%
Apr 202679.3%15.9%2.6%1.4%0.64%0.18%
May 202679.3%15.9%2.6%1.4%0.64%0.18%
Jun 202679.3%15.9%2.6%1.4%0.52%0.18%
Jul 202681.2%13.3%3.3%1.5%0.53%0.24%
Aug 202678.6%15.8%3.2%1.7%0.52%0.18%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.French's

    78.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Heinz

    15.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Grey Poupon

    3.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Colman's

    1.7%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  5. 5.Maille

    0.52%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gulden's

    0.18%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among mustard brands worldwide?

In August 2026, French's was the most searched among mustard brands worldwide, with an estimated 823K branded searches and 78.6% estimated Share of Search within this set. Heinz is in 2nd place, 62.9 percentage points behind at 15.8% Share of Search.

Global mustard brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
French's76.3% → 78.6%82%Feb 202676.3%Oct 20251st
Heinz18.6% → 15.8%18.6%Oct 202513.3%Dec 20252nd
Grey Poupon3.1% → 3.2%3.8%Nov 20252.6%Jan 20263rd
Colman's1.4% → 1.7%1.8%Dec 20251.2%Feb 20264th
Maille0.5% → 0.52%0.65%Dec 20250.5%Oct 20255th
Gulden's0.18%0.24%Jul 20260.16%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, French's’ estimated Share of Search among mustard brands worldwide increased from 76.3% to 78.6%.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide decreased from 18.6% to 15.8%.
  • Across the 11 months ending August 2026, French's’ estimated Share of Search among mustard brands worldwide peaked at 82% in February 2026 and was lowest at 76.3% in October 2025.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide peaked at 18.6% in October 2025 and was lowest at 13.3% in December 2025.
  • Across the 11 months ending August 2026, Grey Poupon’s estimated Share of Search among mustard brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.6% in January 2026.
  • Across the 11 months ending August 2026, Grey Poupon, Colman's, Maille and Gulden's held steady: their estimated Share of Search among mustard brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for mustard brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%.

  2. In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%.

  3. Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

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