How popular isFrench's in search?
In August 2026, there were an estimated 823K branded searches for French's worldwide which held steady over the last 11 months. French's holds 78.6% estimated Share of Search among mustard brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
French's78.6%
Heinz15.8%
Grey Poupon3.2%
Colman's1.7%
Maille0.52%
Gulden's0.18%
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Which mustard brands compete with French's?
Share of Search by month for French's, Heinz, Grey Poupon. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Grey Poupon | Colman's | Maille | Gulden's |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 18.6% | 3.1% | 1.4% | 0.5% | 0.18% |
| Nov 2025 | 78.1% | 15.7% | 3.8% | 1.7% | 0.51% | 0.18% |
| Dec 2025 | 80.9% | 13.3% | 3.3% | 1.8% | 0.65% | 0.19% |
| Jan 2026 | 79.3% | 15.9% | 2.6% | 1.4% | 0.64% | 0.18% |
| Feb 2026 | 82% | 13.4% | 2.7% | 1.2% | 0.54% | 0.16% |
| Mar 2026 | 78% | 15.6% | 3.8% | 1.7% | 0.63% | 0.23% |
| Apr 2026 | 79.3% | 15.9% | 2.6% | 1.4% | 0.64% | 0.18% |
| May 2026 | 79.3% | 15.9% | 2.6% | 1.4% | 0.64% | 0.18% |
| Jun 2026 | 79.3% | 15.9% | 2.6% | 1.4% | 0.52% | 0.18% |
| Jul 2026 | 81.2% | 13.3% | 3.3% | 1.5% | 0.53% | 0.24% |
| Aug 2026 | 78.6% | 15.8% | 3.2% | 1.7% | 0.52% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 823K | 0% | -2.5 points | |
| 2, held 2nd | 15.8% | 165K | +22.2% | +2.4 points | |
| 3, held 3rd | 3.2% | 33.1K | 0% | -0.1 points | |
| 4, held 4th | 1.7% | 18.1K | +22.3% | +0.3 points | |
| 5, held 5th | 0.52% | 5.4K | 0% | 0 points | |
| 6, held 6th | 0.18% | 1.9K | -20.8% | -0.1 points |
1.
French's78.6%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.5 points.
2.
Heinz15.8%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.
3.2%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Colman's1.7%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
5.
Maille0.52%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Gulden's0.18%
Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Compare search popularity between French's and its closest rivals
How has branded search demand for French's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for French's worldwide held steady at 823K.
- Across the 11 months ending August 2026, French's’ estimated Share of Search among mustard brands worldwide increased from 76.3% to 78.6%.
- Across the 11 months ending August 2026, French's’ estimated Share of Search among mustard brands worldwide peaked at 82% in February 2026 and was lowest at 76.3% in October 2025.
How did search popularity change for mustard brands worldwide in August 2026?
3 changes
In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%.
In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%.
Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Where does French's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ketchup brands | 1st of 6 | 71.2% | Show ranking |
| Condiments | 1st of 6 | 74.3% | Show ranking |
| Mustard brands | 1st of 6 | 78.6% | Shown above |
How is French's measured?
Brandwave collects information about searches that people make online using French's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- french's
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Is French's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.