Brandwave

How popular isFrench's in search?

In August 2026, there were an estimated 823K branded searches for French's worldwide which held steady over the last 11 months. French's holds 65.1% estimated Share of Search among ketchup brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's65.1%
  2. Del Monte17.4%
  3. Heinz13%
  4. Hunt's2.1%
  5. Primal Kitchen2.1%
  6. Sir Kensington's0.23%
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Which ketchup brands compete with French's?

French's against ketchup brands worldwide, by month

Share of Search by month for French's, Del Monte, Heinz, Hunt's, Primal Kitchen. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sDel MonteHeinzHunt'sPrimal KitchenSir Kensington's
Oct 202565.7%14.5%16.1%1.8%1.8%0.19%
Nov 202565.8%17.6%13.2%1.8%1.4%0.19%
Dec 202564.8%21.3%10.6%1.7%1.4%0.15%
Jan 202665%17.4%13%1.8%2.6%0.19%
Feb 202669.4%15.3%11.4%1.9%1.9%0.16%
Mar 202665.6%17.5%13.1%1.8%1.8%0.19%
Apr 202665.3%17.5%13.1%2.2%1.8%0.19%
May 202653.7%32.1%10.8%1.8%1.4%0.13%
Jun 202667.7%14.9%13.6%1.8%1.8%0.16%
Jul 202669.4%15.3%11.4%1.9%1.9%0.16%
Aug 202665.1%17.4%13%2.1%2.1%0.23%
Sep 2026——————

  1. 1.French's

    65.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Del Monte

    17.4%

    Held 2nd. 220K estimated branded searches, +21.5% vs prior month. Share +2.1 points.

  3. 3.Heinz

    13%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Hunt's

    2.1%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  5. 5.Primal Kitchen

    2.1%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  6. 6.Sir Kensington's

    0.23%

    Held 6th. 2.9K estimated branded searches, +51.5% vs prior month. Share +0.1 points.

Compare search popularity between French's and its closest rivals

How has branded search demand for French's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for French's worldwide held steady at 823K.
  • Across the 11 months ending August 2026, French's’ estimated Share of Search among ketchup brands worldwide decreased from 65.7% to 65.1%.
  • Across the 11 months ending August 2026, French's’ estimated Share of Search among ketchup brands worldwide peaked at 69.4% in February 2026 and was lowest at 53.7% in May 2026.

How did search popularity change for ketchup brands worldwide in August 2026?

  1. In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 15.3% to 17.4%.

  2. In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 11.4% to 13%.

  3. In August 2026, French's lost estimated Share of Search among ketchup brands worldwide, from 69.4% to 65.1%.

  4. Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in August 2026.

  5. Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  6. Estimated monthly branded searches for Sir Kensington's worldwide rose 21.5% over 11 measured months, from 2.4K to 2.9K in August 2026.

Where does French's compete?

French's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ketchup brands1st of 665.1%Shown above
Condiments1st of 666.4%Show ranking
Mustard brands1st of 674.4%Show ranking

How is French's measured?

Brandwave collects information about searches that people make online using French's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • french's

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How the Brand Demand Index is measured

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