Brandwave

Condiments:Which brands are most popular in search?

In August 2026, French's was the most searched among condiments worldwide, with an estimated 823K branded searches and 74.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's74.3%
  2. Heinz14.9%
  3. Kikkoman5.5%
  4. Hellmann's2.4%
  5. Nando's2.4%
  6. Maille0.49%

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Share of SearchLeaderboard

Compare the condiments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among condiments worldwide, by month

Share of Search by month for French's, Heinz, Kikkoman, Hellmann's, Nando's. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzKikkomanHellmann'sNando'sMaille
Oct 202571.9%17.6%5.3%2.4%2.4%0.47%
Nov 202574.3%14.9%5.5%2.4%2.4%0.49%
Dec 202576.3%12.5%5.6%2.5%2.5%0.61%
Jan 202672.9%14.6%6.6%2.9%2.4%0.58%
Feb 202675.4%12.4%6.8%2.5%2.5%0.49%
Mar 202673.8%14.8%5.4%3%2.4%0.59%
Apr 202673.8%14.8%5.4%3%2.4%0.59%
May 202673.8%14.8%5.4%2.4%3%0.59%
Jun 202673.9%14.8%5.4%3%2.4%0.48%
Jul 202676.3%12.5%5.6%2.5%2.5%0.5%
Aug 202674.3%14.9%5.5%2.4%2.4%0.49%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.French's

    74.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Heinz

    14.9%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Kikkoman

    5.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Hellmann's

    2.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Nando's

    2.4%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Maille

    0.49%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among condiments worldwide?

In August 2026, French's was the most searched among condiments worldwide, with an estimated 823K branded searches and 74.3% estimated Share of Search within this set. Heinz is in 2nd place, 59.4 percentage points behind at 14.9% Share of Search.

Global condiments, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
French's71.9% → 74.3%76.3%Jul 202671.9%Oct 20251st
Heinz17.6% → 14.9%17.6%Oct 202512.4%Feb 20262nd
Kikkoman5.3% → 5.5%6.8%Feb 20265.3%Oct 20253rd
Hellmann's2.4%3%Jun 20262.4%Oct 20254th
Nando's2.4%3%May 20262.4%Oct 20255th
Maille0.47% → 0.49%0.61%Dec 20250.47%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, French's’ estimated Share of Search among condiments worldwide increased from 71.9% to 74.3%.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among condiments worldwide decreased from 17.6% to 14.9%.
  • Across the 11 months ending August 2026, French's’ estimated Share of Search among condiments worldwide peaked at 76.3% in July 2026 and was lowest at 71.9% in October 2025.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among condiments worldwide peaked at 17.6% in October 2025 and was lowest at 12.4% in February 2026.
  • Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among condiments worldwide peaked at 6.8% in February 2026 and was lowest at 5.3% in October 2025.
  • Across the 11 months ending August 2026, Kikkoman, Hellmann's, Nando's and Maille held steady: their estimated Share of Search among condiments worldwide each moved less than 0.5 percentage points.

How did search popularity change for condiments worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among condiments worldwide, from 12.5% to 14.9%.

  2. In August 2026, French's lost estimated Share of Search among condiments worldwide, from 76.3% to 74.3%.

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