How popular isHeinz in search?

In August 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 11 months. Heinz holds 13.3% estimated Share of Search among condiments worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which condiments compete with Heinz?

Heinz against condiments worldwide, by month

Month	French's	Heinz	Hellmann's	Kikkoman	Nando's	Maille
Oct 2025	63.5%	15.5%	11.7%	4.7%	4.2%	0.42%
Nov 2025	66.3%	13.3%	10.7%	4.9%	4.4%	0.44%
Dec 2025	66.9%	11%	12.6%	4.9%	4%	0.54%
Jan 2026	65.5%	13.1%	11%	5.9%	3.9%	0.53%
Feb 2026	67.5%	11.1%	10.9%	6.1%	4%	0.44%
Mar 2026	64.8%	13%	13%	4.8%	3.9%	0.52%
Apr 2026	65%	13%	12.7%	4.8%	3.9%	0.52%
May 2026	65.2%	13.1%	12%	4.8%	4.4%	0.52%
Jun 2026	66.3%	13.3%	11.1%	4.9%	4%	0.43%
Jul 2026	67%	11%	12.6%	4.9%	4%	0.44%
Aug 2026	66.4%	13.3%	11%	4.9%	4%	0.44%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	French's	66.4%	823K	0%	-0.6 points
2, moved from 3rd to 2nd	Heinz	13.3%	165K	+22.2%	+2.3 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Hellmann's	11%	136K	-12.6%	-1.7 pointsmoved from 2nd to 3rd
4, held 4th	Kikkoman	4.9%	60.5K	0%	0 points
5, held 5th	Nando's	4%	49.3K	0%	0 points
6, held 6th	Maille	0.44%	5.4K	0%	0 points

1.French's
66.4%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.Heinz
13.3%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.3 points.
3.Hellmann's
11%
Moved from 2nd to 3rd. 136K estimated branded searches, -12.6% vs prior month. Share -1.7 points.
4.Kikkoman
4.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.Nando's
4%
Held 5th. 49.3K estimated branded searches, 0% vs prior month. Share 0 points.
6.Maille
0.44%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Heinz and its closest rivals

How has branded search demand for Heinz changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
Across the 11 months ending August 2026, Heinz’s estimated Share of Search among condiments worldwide decreased from 15.5% to 13.3%.
Across the 11 months ending August 2026, Heinz’s estimated Share of Search among condiments worldwide peaked at 15.5% in October 2025 and was lowest at 11% in December 2025.

How did search popularity change for condiments worldwide in August 2026?

3 changes

In August 2026, Heinz overtook Hellmann's to rank 2nd among condiments worldwide, at 13.3%.
In August 2026, Hellmann's lost estimated Share of Search among condiments worldwide, from 12.6% to 11%.
In August 2026, French's lost estimated Share of Search among condiments worldwide, from 67% to 66.4%.

Where does Heinz compete?

Heinz is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Baked beans brands	4th of 6	0.9%	Show ranking
Canned beans brands	3rd of 6	1.5%	Show ranking
Soup brands	3rd of 7	3.9%	Show ranking
Ketchup brands	3rd of 6	13%	Show ranking
Condiments	2nd of 6	13.3%	Shown above
Mustard brands	2nd of 6	14.9%	Show ranking
Mayonnaise brands	2nd of 6	17.6%	Show ranking
Pickles brands	2nd of 6	39.5%	Show ranking

How is Heinz measured?

Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term