Heinz vs Mae Ploy:Which is searched more?
In September 2026, Heinz had more branded searches than Mae Ploy among sweet chilli sauce brands worldwide. Heinz was estimated to have 165K branded searches compared to Mae Ploy’s 10.6K, and held a 57.8% Share of Search versus Mae Ploy’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heinz or Mae Ploy?
Compare the sweet chilli sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Mae Ploy. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Blue Dragon | Mae Ploy |
|---|---|---|---|
| Oct 2025 | 58% | 39% | 3% |
| Nov 2025 | 57.8% | 38.5% | 3.7% |
| Dec 2025 | 52.8% | 43.1% | 4.1% |
| Jan 2026 | 52.7% | 43.1% | 4.1% |
| Feb 2026 | 52.8% | 43% | 4.2% |
| Mar 2026 | 48.4% | 48.4% | 3.1% |
| Apr 2026 | 57.8% | 38.5% | 3.7% |
| May 2026 | 57.8% | 38.5% | 3.7% |
| Jun 2026 | 57.8% | 38.6% | 3.6% |
| Jul 2026 | 52.8% | 43.1% | 4.1% |
| Aug 2026 | 53.1% | 43.5% | 3.4% |
| Sep 2026 | 57.8% | 38.5% | 3.7% |
How has the Heinz and Mae Ploy comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Mae Ploy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sweet chilli sauce brands worldwide moved from 58% to 57.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Mae Ploy’s estimated Share of Search among sweet chilli sauce brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 10.5K to 10.6K.
How did search popularity change for sweet chilli sauce brands worldwide in September 2026?
1 change
In September 2026, Heinz gained estimated Share of Search among sweet chilli sauce brands worldwide, from 53.1% to 57.8%.
Other head-to-heads among sweet chilli sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Mae Ploy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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