Heinz vs Hellmann's:Which is more popular by branded search?
In August 2026, Heinz had more branded searches than Hellmann's among condiments worldwide. Heinz was estimated to have 165K branded searches compared to Hellmann's’ 27.1K, and held a 14.9% Share of Search versus Hellmann's’ 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heinz or Hellmann's?
Compare the condiments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Hellmann's. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Kikkoman | Hellmann's | Nando's | Maille |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.6% | 5.3% | 2.4% | 2.4% | 0.47% |
| Nov 2025 | 74.3% | 14.9% | 5.5% | 2.4% | 2.4% | 0.49% |
| Dec 2025 | 76.3% | 12.5% | 5.6% | 2.5% | 2.5% | 0.61% |
| Jan 2026 | 72.9% | 14.6% | 6.6% | 2.9% | 2.4% | 0.58% |
| Feb 2026 | 75.4% | 12.4% | 6.8% | 2.5% | 2.5% | 0.49% |
| Mar 2026 | 73.8% | 14.8% | 5.4% | 3% | 2.4% | 0.59% |
| Apr 2026 | 73.8% | 14.8% | 5.4% | 3% | 2.4% | 0.59% |
| May 2026 | 73.8% | 14.8% | 5.4% | 2.4% | 3% | 0.59% |
| Jun 2026 | 73.9% | 14.8% | 5.4% | 3% | 2.4% | 0.48% |
| Jul 2026 | 76.3% | 12.5% | 5.6% | 2.5% | 2.5% | 0.5% |
| Aug 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 2.4% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
How has the Heinz and Hellmann's comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Hellmann's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among condiments worldwide moved from 17.6% to 14.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Hellmann's’ estimated Share of Search among condiments worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for condiments worldwide in August 2026?
1 change
In August 2026, Heinz gained estimated Share of Search among condiments worldwide, from 12.5% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Hellmann's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heinz
1 branded search term
- heinz
Hellmann's
1 branded search term
- hellmanns mayonnaise
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.