Brandwave

Vinegar brands:Which brands are most popular in search?

In August 2026, Bragg was the most searched among vinegar brands worldwide, with an estimated 22.2K branded searches and 40.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bragg40.6%
  2. Aspall14.8%
  3. Colavita14.8%
  4. Mazzetti14.8%
  5. Belazu12.1%
  6. Sarson's2.9%

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Share of SearchLeaderboard

Compare the vinegar brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among vinegar brands worldwide, by month

Share of Search by month for Bragg, Aspall, Colavita, Mazzetti, Belazu, Sarson's. The figures are in the table below the chart.

View monthly share of search table
MonthBraggAspallColavitaMazzettiBelazuSarson's
Oct 202540.7%12.1%14.8%18.1%9.9%4.4%
Nov 202539.4%11.7%14.4%21.5%9.6%3.4%
Dec 202539.6%11.8%14.5%21.6%9.6%2.9%
Jan 202643%10.5%15.7%15.7%10.5%4.7%
Feb 202639.6%9.6%17.7%17.7%11.8%3.5%
Mar 202642.7%12.7%15.6%15.6%10.4%3.1%
Apr 202642.4%12.6%15.5%15.5%10.3%3.6%
May 202635.1%15.7%15.7%19.2%10.5%3.7%
Jun 202635.6%15.9%15.9%19.4%10.6%2.6%
Jul 202636.6%16.4%16.4%16.4%10.9%3.2%
Aug 202640.6%14.8%14.8%14.8%12.1%2.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Bragg

    40.6%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +3.9 points.

  2. 2.Aspall

    14.8%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Colavita

    14.8%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Mazzetti

    14.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Belazu

    12.1%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  6. 6.Sarson's

    2.9%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among vinegar brands worldwide?

In August 2026, Bragg was the most searched among vinegar brands worldwide, with an estimated 22.2K branded searches and 40.6% estimated Share of Search within this set. Aspall is in 2nd place, 25.8 percentage points behind at 14.8% Share of Search.

Global vinegar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bragg40.7% → 40.6%43%Jan 202635.1%May 20261st
Aspall12.1% → 14.8%16.4%Jul 20269.6%Feb 20264th → 2nd
Colavita14.8%17.7%Feb 202614.4%Nov 20253rd
Mazzetti18.1% → 14.8%21.6%Dec 202514.8%Aug 20262nd → 4th
Belazu9.9% → 12.1%12.1%Aug 20269.6%Nov 20255th
Sarson's4.4% → 2.9%4.7%Jan 20262.6%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Aspall’s estimated Share of Search among vinegar brands worldwide increased from 12.1% to 14.8%.
  • Across the 11 months ending August 2026, Mazzetti’s estimated Share of Search among vinegar brands worldwide decreased from 18.1% to 14.8%.
  • Across the 11 months ending August 2026, Belazu’s estimated Share of Search among vinegar brands worldwide increased from 9.9% to 12.1%.
  • Across the 11 months ending August 2026, Sarson's’ estimated Share of Search among vinegar brands worldwide decreased from 4.4% to 2.9%.
  • Across the 11 months ending August 2026, Bragg’s estimated Share of Search among vinegar brands worldwide peaked at 43% in January 2026 and was lowest at 35.1% in May 2026.
  • Across the 11 months ending August 2026, Aspall’s estimated Share of Search among vinegar brands worldwide peaked at 16.4% in July 2026 and was lowest at 9.6% in February 2026.
  • Across the 11 months ending August 2026, Colavita’s estimated Share of Search among vinegar brands worldwide peaked at 17.7% in February 2026 and was lowest at 14.4% in November 2025.
  • Across the 11 months ending August 2026, Mazzetti’s estimated Share of Search among vinegar brands worldwide peaked at 21.6% in December 2025 and was lowest at 14.8% in August 2026.
  • Across the 11 months ending August 2026, Belazu’s estimated Share of Search among vinegar brands worldwide peaked at 12.1% in August 2026 and was lowest at 9.6% in November 2025.
  • Across the 11 months ending August 2026, Sarson's’ estimated Share of Search among vinegar brands worldwide peaked at 4.7% in January 2026 and was lowest at 2.6% in June 2026.
  • Across the 11 months ending August 2026, Aspall rose from 4th to 2nd among vinegar brands worldwide.
  • Across the 11 months ending August 2026, Mazzetti fell from 2nd to 4th among vinegar brands worldwide.
  • Across the 11 months ending August 2026, Bragg and Colavita held steady: their estimated Share of Search among vinegar brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for vinegar brands worldwide in August 2026?

  1. In August 2026, Bragg gained estimated Share of Search among vinegar brands worldwide, from 36.6% to 40.6%.

  2. In August 2026, Belazu gained estimated Share of Search among vinegar brands worldwide, from 10.9% to 12.1%.

  3. In August 2026, Aspall lost estimated Share of Search among vinegar brands worldwide, from 16.4% to 14.8%.

  4. In August 2026, Colavita lost estimated Share of Search among vinegar brands worldwide, from 16.4% to 14.8%.

  5. In August 2026, Mazzetti lost estimated Share of Search among vinegar brands worldwide, from 16.4% to 14.8%.

  6. Estimated monthly branded searches for Sarson's worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

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