How popular isHeinz in search?
In August 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 11 months. Heinz holds 39.5% estimated Share of Search among pickles brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Baxters48.1%
Heinz39.5%- Opies6.5%
Branston4.3%
Maille1.3%- Mrs Elswood0.24%
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Which pickles brands compete with Heinz?
Share of Search by month for Baxters, Heinz, Opies, Branston. The figures are in the table below the chart.
View monthly share of search table
| Month | Baxters | Heinz | Opies | Branston | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 43.8% | 7.2% | 3.9% | 1.2% | 0.1% |
| Nov 2025 | 52.8% | 35.4% | 5.8% | 4.8% | 1.2% | 0.1% |
| Dec 2025 | 50.5% | 33.9% | 8.3% | 5.6% | 1.7% | 0.12% |
| Jan 2026 | 46.9% | 38.5% | 9.5% | 3.5% | 1.5% | 0.14% |
| Feb 2026 | 51.9% | 34.9% | 7% | 4.7% | 1.4% | 0.15% |
| Mar 2026 | 47.4% | 38.9% | 7.8% | 4.3% | 1.6% | 0.14% |
| Apr 2026 | 46.6% | 38.2% | 9.4% | 4.2% | 1.5% | 0.14% |
| May 2026 | 48% | 39.4% | 6.5% | 4.3% | 1.6% | 0.14% |
| Jun 2026 | 48.6% | 39.9% | 6.5% | 3.6% | 1.3% | 0.14% |
| Jul 2026 | 52.4% | 35.2% | 7.1% | 3.9% | 1.4% | 0.13% |
| Aug 2026 | 48.1% | 39.5% | 6.5% | 4.3% | 1.3% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 201K | 0% | -4.2 points | |
| 2, held 2nd | 39.5% | 165K | +22.2% | +4.3 points | |
| 3, held 3rd | 6.5% | 27.1K | 0% | -0.6 points | |
| 4, held 4th | 4.3% | 18.1K | +22.3% | +0.5 points | |
| 5, held 5th | 1.3% | 5.4K | 0% | -0.1 points | |
| 6, held 6th | 0.24% | 1K | +108.3% | +0.1 points |
1.Baxters
48.1%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.2 points.
2.
Heinz39.5%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.3 points.
3.Opies
6.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Branston4.3%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
5.
Maille1.3%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.24%
Held 6th. 1K estimated branded searches, +108.3% vs prior month. Share +0.1 points.
Compare search popularity between Heinz and its closest rivals
How has branded search demand for Heinz changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide decreased from 43.8% to 39.5%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide peaked at 43.8% in October 2025 and was lowest at 33.9% in December 2025.
How did search popularity change for pickles brands worldwide in August 2026?
4 changes
In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%.
In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%.
In August 2026, Opies lost estimated Share of Search among pickles brands worldwide, from 7.1% to 6.5%.
Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
Where does Heinz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baked beans brands | 4th of 6 | 0.9% | Show ranking |
| Canned beans brands | 3rd of 6 | 1.5% | Show ranking |
| Soup brands | 3rd of 7 | 7.1% | Show ranking |
| Ketchup brands | 2nd of 6 | 14.3% | Show ranking |
| Condiments | 2nd of 6 | 14.9% | Show ranking |
| Mustard brands | 2nd of 6 | 15.8% | Show ranking |
| Mayonnaise brands | 2nd of 6 | 23.8% | Show ranking |
| Pickles brands | 2nd of 6 | 39.5% | Shown above |
How is Heinz measured?
Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- heinz
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Is Heinz your brand?
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