Brandwave

How popular isHeinz in search?

In August 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 11 months. Heinz holds 1.5% estimated Share of Search among canned beans brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's83.6%
  2. Princes13.7%
  3. Heinz1.5%
  4. Epicure0.83%
  5. Batchelors0.17%
  6. Branston0.17%
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Which canned beans brands compete with Heinz?

Heinz against canned beans brands worldwide, by month

Share of Search by month for Sainsbury's, Princes, Heinz. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sPrincesHeinzEpicureBatchelorsBranston
Oct 202585.5%11.4%1.9%0.85%0.17%0.17%
Nov 202583.6%13.7%1.5%0.83%0.17%0.2%
Dec 202586.3%11.7%1%0.7%0.12%0.17%
Jan 202678.3%19.2%1.4%0.78%0.19%0.13%
Feb 202678.1%19.1%1.4%0.95%0.19%0.19%
Mar 202683.6%13.7%1.5%0.83%0.2%0.17%
Apr 202678.3%19.2%1.4%0.78%0.16%0.16%
May 202675.1%22.5%1.4%0.74%0.15%0.15%
Jun 202681.2%16.3%1.5%0.8%0.16%0.13%
Jul 202684%13.8%1.2%0.68%0.2%0.14%
Aug 202683.6%13.7%1.5%0.83%0.17%0.17%
Sep 2026——————

  1. 1.Sainsbury's

    83.6%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Princes

    13.7%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Heinz

    1.5%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.Epicure

    0.83%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  5. 5.Batchelors

    0.17%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  6. 6.Branston

    0.17%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Heinz and its closest rivals

How has branded search demand for Heinz changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among canned beans brands worldwide held steady, from 1.9% to 1.5%.

How did search popularity change for canned beans brands worldwide in August 2026?

  1. Princes’ estimated Share of Search among canned beans brands worldwide has lost ground for 3 months in a row, from 22.5% to 13.7% in August 2026.

  2. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Heinz compete?

Heinz is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baked beans brands4th of 60.9%Show ranking
Canned beans brands3rd of 61.5%Shown above
Soup brands3rd of 77.1%Show ranking
Ketchup brands2nd of 614.3%Show ranking
Condiments2nd of 614.9%Show ranking
Mustard brands2nd of 615.8%Show ranking
Mayonnaise brands2nd of 623.8%Show ranking
Pickles brands2nd of 639.5%Show ranking

How is Heinz measured?

Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • heinz

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How the Brand Demand Index is measured

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