Baxters vs Heinz:Which is searched more?
In August 2026, Baxters had more branded searches than Heinz among pickles brands worldwide. Baxters was estimated to have 201K branded searches compared to Heinz’s 165K, and held a 48.1% Share of Search versus Heinz’s 39.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baxters or Heinz?
Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baxters, Heinz. The figures are in the table below the chart.
View monthly share of search table
| Month | Baxters | Heinz |
|---|---|---|
| Oct 2025 | 43.8% | 43.8% |
| Nov 2025 | 52.8% | 35.4% |
| Dec 2025 | 50.5% | 33.9% |
| Jan 2026 | 46.9% | 38.5% |
| Feb 2026 | 51.9% | 34.9% |
| Mar 2026 | 47.4% | 38.9% |
| Apr 2026 | 46.6% | 38.2% |
| May 2026 | 48% | 39.4% |
| Jun 2026 | 48.6% | 39.9% |
| Jul 2026 | 52.4% | 35.2% |
| Aug 2026 | 48.1% | 39.5% |
| Sep 2026 | — | — |
How has the Baxters and Heinz comparison changed over the last 12 months?
3 findings
- Baxters was ahead of Heinz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baxters’ estimated Share of Search among pickles brands worldwide moved from 43.8% to 48.1%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide moved from 43.8% to 39.5%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for pickles brands worldwide in August 2026?
2 changes
In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%.
In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Baxters’ and Heinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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