Brandwave

How popular isBaxters in search?

In August 2026, there were an estimated 201K branded searches for Baxters worldwide which held steady over the last 11 months. Baxters holds 48.1% estimated Share of Search among pickles brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Baxters48.1%
  2. Heinz39.5%
  3. Opies6.5%
  4. Branston4.3%
  5. Maille1.3%
  6. Mrs Elswood0.24%
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Which pickles brands compete with Baxters?

Baxters against pickles brands worldwide, by month

Share of Search by month for Baxters, Heinz, Opies, Branston. The figures are in the table below the chart.

View monthly share of search table
MonthBaxtersHeinzOpiesBranstonMailleMrs Elswood
Oct 202543.8%43.8%7.2%3.9%1.2%0.1%
Nov 202552.8%35.4%5.8%4.8%1.2%0.1%
Dec 202550.5%33.9%8.3%5.6%1.7%0.12%
Jan 202646.9%38.5%9.5%3.5%1.5%0.14%
Feb 202651.9%34.9%7%4.7%1.4%0.15%
Mar 202647.4%38.9%7.8%4.3%1.6%0.14%
Apr 202646.6%38.2%9.4%4.2%1.5%0.14%
May 202648%39.4%6.5%4.3%1.6%0.14%
Jun 202648.6%39.9%6.5%3.6%1.3%0.14%
Jul 202652.4%35.2%7.1%3.9%1.4%0.13%
Aug 202648.1%39.5%6.5%4.3%1.3%0.24%
Sep 2026——————

  1. 1.Baxters

    48.1%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Heinz

    39.5%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  3. 3.Opies

    6.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Branston

    4.3%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.Maille

    1.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Mrs Elswood

    0.24%

    Held 6th. 1K estimated branded searches, +108.3% vs prior month. Share +0.1 points.

Compare search popularity between Baxters and its closest rivals

How has branded search demand for Baxters changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baxters worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Baxters’ estimated Share of Search among pickles brands worldwide increased from 43.8% to 48.1%.
  • Across the 11 months ending August 2026, Baxters’ estimated Share of Search among pickles brands worldwide peaked at 52.8% in November 2025 and was lowest at 43.8% in October 2025.

How did search popularity change for pickles brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%.

  2. In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%.

  3. In August 2026, Opies lost estimated Share of Search among pickles brands worldwide, from 7.1% to 6.5%.

  4. Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

How is Baxters measured?

Brandwave collects information about searches that people make online using Baxters’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • baxters

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How the Brand Demand Index is measured

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