Baxters vs Mrs Elswood:Which is searched more?

Name: Baxters vs Mrs Elswood: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Baxters had more branded searches than Mrs Elswood among pickles brands worldwide. Baxters was estimated to have 201K branded searches compared to Mrs Elswood’s 1K, and held a 48.1% Share of Search versus Mrs Elswood’s 0.24%. These are worldwide searches for English-language branded terms.

Share of Search among pickles brands worldwide in August 2026Which is more popular in search, Baxters or Mrs Elswood?

Follow Baxters vs Mrs Elswood and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Baxters or Mrs Elswood?

Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baxters and Mrs Elswood among pickles brands worldwide, by month

Month	Baxters	Mrs Elswood
Oct 2025	43.8%	0.1%
Nov 2025	52.8%	0.1%
Dec 2025	50.5%	0.12%
Jan 2026	46.9%	0.14%
Feb 2026	51.9%	0.15%
Mar 2026	47.4%	0.14%
Apr 2026	46.6%	0.14%
May 2026	48%	0.14%
Jun 2026	48.6%	0.14%
Jul 2026	52.4%	0.13%
Aug 2026	48.1%	0.24%
Sep 2026	—	—

How has the Baxters and Mrs Elswood comparison changed over the last 12 months?

3 findings

Baxters was ahead of Mrs Elswood in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Baxters’ estimated Share of Search among pickles brands worldwide moved from 43.8% to 48.1%, and its estimated monthly branded searches held steady at 201K.
Across the 11 months ending August 2026, Mrs Elswood’s estimated Share of Search among pickles brands worldwide moved from 0.1% to 0.24%, and its estimated monthly branded searches moved from 480 to 1K.

How did search popularity change for pickles brands worldwide in August 2026?

2 changes

In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%.
Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Baxters’ and Mrs Elswood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.