Pickles brands:Which brands are most popular in search?
In August 2026, Baxters was the most searched among pickles brands worldwide, with an estimated 201K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baxters, Heinz, Opies, Branston. The figures are in the table below the chart.
View monthly share of search table
| Month | Baxters | Heinz | Opies | Branston | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 43.8% | 7.2% | 3.9% | 1.2% | 0.1% |
| Nov 2025 | 52.8% | 35.4% | 5.8% | 4.8% | 1.2% | 0.1% |
| Dec 2025 | 50.5% | 33.9% | 8.3% | 5.6% | 1.7% | 0.12% |
| Jan 2026 | 46.9% | 38.5% | 9.5% | 3.5% | 1.5% | 0.14% |
| Feb 2026 | 51.9% | 34.9% | 7% | 4.7% | 1.4% | 0.15% |
| Mar 2026 | 47.4% | 38.9% | 7.8% | 4.3% | 1.6% | 0.14% |
| Apr 2026 | 46.6% | 38.2% | 9.4% | 4.2% | 1.5% | 0.14% |
| May 2026 | 48% | 39.4% | 6.5% | 4.3% | 1.6% | 0.14% |
| Jun 2026 | 48.6% | 39.9% | 6.5% | 3.6% | 1.3% | 0.14% |
| Jul 2026 | 52.4% | 35.2% | 7.1% | 3.9% | 1.4% | 0.13% |
| Aug 2026 | 48.1% | 39.5% | 6.5% | 4.3% | 1.3% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 201K | 0% | -4.2 points | |
| 2, held 2nd | 39.5% | 165K | +22.2% | +4.3 points | |
| 3, held 3rd | 6.5% | 27.1K | 0% | -0.6 points | |
| 4, held 4th | 4.3% | 18.1K | +22.3% | +0.5 points | |
| 5, held 5th | 1.3% | 5.4K | 0% | -0.1 points | |
| 6, held 6th | 0.24% | 1K | +108.3% | +0.1 points |
1.Baxters
48.1%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.2 points.
2.
Heinz39.5%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.3 points.
3.Opies
6.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.Branston
4.3%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
5.Maille
1.3%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.24%
Held 6th. 1K estimated branded searches, +108.3% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among pickles brands worldwide?
6 brands
In August 2026, Baxters was the most searched among pickles brands worldwide, with an estimated 201K branded searches and 48.1% estimated Share of Search within this set. Heinz is in 2nd place, 8.6 percentage points behind at 39.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Baxters | 43.8% → 48.1% | 52.8%Nov 2025 | 43.8%Oct 2025 | 1st |
| Heinz | 43.8% → 39.5% | 43.8%Oct 2025 | 33.9%Dec 2025 | 2nd |
| Opies | 7.2% → 6.5% | 9.5%Jan 2026 | 5.8%Nov 2025 | 3rd |
| Branston | 3.9% → 4.3% | 5.6%Dec 2025 | 3.5%Jan 2026 | 4th |
| Maille | 1.2% → 1.3% | 1.7%Dec 2025 | 1.2%Nov 2025 | 5th |
| Mrs Elswood | 0.1% → 0.24% | 0.24%Aug 2026 | 0.1%Nov 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Baxters’ estimated Share of Search among pickles brands worldwide increased from 43.8% to 48.1%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide decreased from 43.8% to 39.5%.
- Across the 11 months ending August 2026, Opies’ estimated Share of Search among pickles brands worldwide decreased from 7.2% to 6.5%.
- Across the 11 months ending August 2026, Baxters’ estimated Share of Search among pickles brands worldwide peaked at 52.8% in November 2025 and was lowest at 43.8% in October 2025.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide peaked at 43.8% in October 2025 and was lowest at 33.9% in December 2025.
- Across the 11 months ending August 2026, Opies’ estimated Share of Search among pickles brands worldwide peaked at 9.5% in January 2026 and was lowest at 5.8% in November 2025.
- Across the 11 months ending August 2026, Branston’s estimated Share of Search among pickles brands worldwide peaked at 5.6% in December 2025 and was lowest at 3.5% in January 2026.
- Across the 11 months ending August 2026, Branston, Maille and Mrs Elswood held steady: their estimated Share of Search among pickles brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for pickles brands worldwide in August 2026?
4 changes
In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%.
In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%.
In August 2026, Opies lost estimated Share of Search among pickles brands worldwide, from 7.1% to 6.5%.
Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
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