Bubbies vs Claussen:Which is more popular?
In September 2026, Bubbies had more branded searches than Claussen among pickles brands worldwide. Bubbies had about 246,000 branded searches, while Claussen had 37,500. Bubbies made up 26.3% of all pickles brand searches we track, and Claussen accounted for 4%. When we asked ChatGPT and Google AI Overviews about pickles brands, Claussen appeared in all five answers and Bubbies in three. Claussen was mentioned before Bubbies in every answer.
Who do people search for more?
Bubbies, about 7 searches for every 1 for Claussen
Who does AI mention more?
Claussen, mentioned in every answer we collected
Who does AI recommend more?
Claussen, named ahead of Bubbies in every answer
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Top pickles brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Claussen appeared in all five answers. Bubbies was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Claussen was listed before Bubbies in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grillo’s Pickles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Claussen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mt. Olive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bubbies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vlasic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baxters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Opies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Branston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maille0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pickles brands
5 answers
Asked ChatGPT
“Which pickles brand should I buy?”
Asked ChatGPT
“What are the best pickles brands?”
Asked ChatGPT
“What's the best pickles brand for everyday sandwiches?”
Searched Google, AI Overview
“pickles brands”
Searched Google, AI Overview
“best pickles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bubbies or Claussen more popular in search?
This chart shows how often people search Google for Bubbies and Claussen by name. Each line represents a brand's share of searches for all 11 pickles brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bubbies, Claussen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bubbies | Baxters | Grillo’s Pickles | Heinz | Vlasic | Claussen | Opies | Branston | Mt. Olive | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 24.6% | 7.4% | 24.6% | 6.1% | 4.7% | 4.1% | 2.2% | 1.5% | 0.07% | 0.06% |
| Nov 2025 | 24.8% | 30.3% | 6.1% | 20.3% | 6.1% | 4.6% | 3.3% | 2.7% | 1.5% | 0.09% | 0.06% |
| Dec 2025 | 25.7% | 25.7% | 7.7% | 17.3% | 9.5% | 4.9% | 4.2% | 2.8% | 1.9% | 0.17% | 0.06% |
| Jan 2026 | 20.2% | 24.7% | 11.1% | 20.2% | 9.1% | 5.5% | 5% | 1.8% | 2.2% | 0.11% | 0.07% |
| Feb 2026 | 20% | 24.4% | 20% | 16.4% | 6% | 5.4% | 3.3% | 2.2% | 1.8% | 0.53% | 0.07% |
| Mar 2026 | 22.6% | 22.6% | 18.5% | 18.5% | 4.5% | 5.2% | 3.7% | 2% | 2% | 0.33% | 0.07% |
| Apr 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 3.5% | 5% | 4.3% | 1.9% | 1.9% | 0.2% | 0.06% |
| May 2026 | 26.9% | 21.9% | 18% | 18% | 3% | 5.5% | 3% | 2% | 1.6% | 0.11% | 0.06% |
| Jun 2026 | 20.1% | 20.1% | 24.6% | 16.5% | 6% | 5.6% | 2.7% | 1.5% | 2.7% | 0.1% | 0.06% |
| Jul 2026 | 20.5% | 20.5% | 25% | 13.7% | 4.1% | 5.6% | 2.8% | 1.5% | 6.2% | 0.13% | 0.05% |
| Aug 2026 | 25.3% | 20.6% | 20.6% | 16.9% | 5.1% | 4.7% | 2.8% | 1.9% | 1.9% | 0.09% | 0.1% |
| Sep 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 5.3% | 4% | 3.5% | 1.9% | 1.9% | 0.11% | 0.08% |
How has the Bubbies and Claussen comparison changed over the last 12 months?
3 findings
- Bubbies was ahead of Claussen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bubbies’ share of searches among pickles brands worldwide moved from 24.6% to 26.3%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Claussen’s share of searches among pickles brands worldwide moved from 4.7% to 4%, and its estimated monthly branded searches moved from 38.5K to 37.5K.
How did search popularity change for pickles brands worldwide in September 2026?
2 changes
In September 2026, Bubbies gained share of searches among pickles brands worldwide, from 25.3% to 26.3%.
In September 2026, Claussen lost share of searches among pickles brands worldwide, from 4.7% to 4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bubbies’ and Claussen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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