Baxters vs Grillo’s Pickles:Which is more popular?
In September 2026, Baxters had more branded searches than Grillo’s Pickles among pickles brands worldwide. Baxters had about 201,000 branded searches, while Grillo’s Pickles had 165,000. Baxters made up 21.5% of all pickles brand searches we track, and Grillo’s Pickles accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about pickles brands, Grillo’s Pickles appeared in all five answers and Baxters in none.
Who do people search for more?
Baxters, about 22% more searches than Grillo’s Pickles
Who does AI mention more?
Grillo’s Pickles, mentioned in every answer we collected
Who does AI recommend more?
Grillo’s Pickles, the only one of the two named
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Top pickles brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grillo’s Pickles appeared in all five answers. Baxters did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grillo’s Pickles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Claussen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mt. Olive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bubbies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vlasic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baxters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Opies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Branston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maille0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pickles brands
5 answers
Asked ChatGPT
“Which pickles brand should I buy?”
Asked ChatGPT
“What are the best pickles brands?”
Asked ChatGPT
“What's the best pickles brand for everyday sandwiches?”
Searched Google, AI Overview
“pickles brands”
Searched Google, AI Overview
“best pickles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Baxters or Grillo’s Pickles more popular in search?
This chart shows how often people search Google for Baxters and Grillo’s Pickles by name. Each line represents a brand's share of searches for all 11 pickles brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Baxters, Grillo’s Pickles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bubbies | Baxters | Grillo’s Pickles | Heinz | Vlasic | Claussen | Opies | Branston | Mt. Olive | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 24.6% | 7.4% | 24.6% | 6.1% | 4.7% | 4.1% | 2.2% | 1.5% | 0.07% | 0.06% |
| Nov 2025 | 24.8% | 30.3% | 6.1% | 20.3% | 6.1% | 4.6% | 3.3% | 2.7% | 1.5% | 0.09% | 0.06% |
| Dec 2025 | 25.7% | 25.7% | 7.7% | 17.3% | 9.5% | 4.9% | 4.2% | 2.8% | 1.9% | 0.17% | 0.06% |
| Jan 2026 | 20.2% | 24.7% | 11.1% | 20.2% | 9.1% | 5.5% | 5% | 1.8% | 2.2% | 0.11% | 0.07% |
| Feb 2026 | 20% | 24.4% | 20% | 16.4% | 6% | 5.4% | 3.3% | 2.2% | 1.8% | 0.53% | 0.07% |
| Mar 2026 | 22.6% | 22.6% | 18.5% | 18.5% | 4.5% | 5.2% | 3.7% | 2% | 2% | 0.33% | 0.07% |
| Apr 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 3.5% | 5% | 4.3% | 1.9% | 1.9% | 0.2% | 0.06% |
| May 2026 | 26.9% | 21.9% | 18% | 18% | 3% | 5.5% | 3% | 2% | 1.6% | 0.11% | 0.06% |
| Jun 2026 | 20.1% | 20.1% | 24.6% | 16.5% | 6% | 5.6% | 2.7% | 1.5% | 2.7% | 0.1% | 0.06% |
| Jul 2026 | 20.5% | 20.5% | 25% | 13.7% | 4.1% | 5.6% | 2.8% | 1.5% | 6.2% | 0.13% | 0.05% |
| Aug 2026 | 25.3% | 20.6% | 20.6% | 16.9% | 5.1% | 4.7% | 2.8% | 1.9% | 1.9% | 0.09% | 0.1% |
| Sep 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 5.3% | 4% | 3.5% | 1.9% | 1.9% | 0.11% | 0.08% |
How has the Baxters and Grillo’s Pickles comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Grillo’s Pickles took it in June 2026, Baxters took it in August 2026.
- Across the 12 months ending September 2026, Baxters’ share of searches among pickles brands worldwide moved from 24.6% to 21.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Grillo’s Pickles’ share of searches among pickles brands worldwide moved from 7.4% to 17.6%, and its estimated monthly branded searches moved from 60.5K to 165K.
How did search popularity change for pickles brands worldwide in September 2026?
2 changes
In September 2026, Baxters gained share of searches among pickles brands worldwide, from 20.6% to 21.5%.
In September 2026, Grillo’s Pickles lost share of searches among pickles brands worldwide, from 20.6% to 17.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baxters’ and Grillo’s Pickles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baxters
2 branded search terms
- baxter s
- baxters
Grillo’s Pickles
1 branded search term
- grillos pickles
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