Baxters vs Vlasic:Which is searched more?
In September 2026, Baxters had more branded searches than Vlasic among pickles brands worldwide. Baxters had about 201,000 branded searches, while Vlasic had 49,500. Baxters made up 21.5% of all pickles brand searches we track, and Vlasic accounted for 5.3%. These are worldwide searches for English-language branded terms.
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Is Baxters or Vlasic more popular in search?
Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Baxters, Vlasic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bubbies | Baxters | Grillo’s Pickles | Heinz | Vlasic | Claussen | Opies | Branston | Mt. Olive | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 24.6% | 7.4% | 24.6% | 6.1% | 4.7% | 4.1% | 2.2% | 1.5% | 0.07% | 0.06% |
| Nov 2025 | 24.8% | 30.3% | 6.1% | 20.3% | 6.1% | 4.6% | 3.3% | 2.7% | 1.5% | 0.09% | 0.06% |
| Dec 2025 | 25.7% | 25.7% | 7.7% | 17.3% | 9.5% | 4.9% | 4.2% | 2.8% | 1.9% | 0.17% | 0.06% |
| Jan 2026 | 20.2% | 24.7% | 11.1% | 20.2% | 9.1% | 5.5% | 5% | 1.8% | 2.2% | 0.11% | 0.07% |
| Feb 2026 | 20% | 24.4% | 20% | 16.4% | 6% | 5.4% | 3.3% | 2.2% | 1.8% | 0.53% | 0.07% |
| Mar 2026 | 22.6% | 22.6% | 18.5% | 18.5% | 4.5% | 5.2% | 3.7% | 2% | 2% | 0.33% | 0.07% |
| Apr 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 3.5% | 5% | 4.3% | 1.9% | 1.9% | 0.2% | 0.06% |
| May 2026 | 26.9% | 21.9% | 18% | 18% | 3% | 5.5% | 3% | 2% | 1.6% | 0.11% | 0.06% |
| Jun 2026 | 20.1% | 20.1% | 24.6% | 16.5% | 6% | 5.6% | 2.7% | 1.5% | 2.7% | 0.1% | 0.06% |
| Jul 2026 | 20.5% | 20.5% | 25% | 13.7% | 4.1% | 5.6% | 2.8% | 1.5% | 6.2% | 0.13% | 0.05% |
| Aug 2026 | 25.3% | 20.6% | 20.6% | 16.9% | 5.1% | 4.7% | 2.8% | 1.9% | 1.9% | 0.09% | 0.1% |
| Sep 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 5.3% | 4% | 3.5% | 1.9% | 1.9% | 0.11% | 0.08% |
How has the Baxters and Vlasic comparison changed over the last 12 months?
3 findings
- Baxters was ahead of Vlasic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baxters’ share of searches among pickles brands worldwide moved from 24.6% to 21.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Vlasic’s share of searches among pickles brands worldwide moved from 6.1% to 5.3%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for pickles brands worldwide in September 2026?
1 change
In September 2026, Baxters gained share of searches among pickles brands worldwide, from 20.6% to 21.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baxters’ and Vlasic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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