How popular isVlasic?
In September 2026, people searched for Vlasic by name about 49,500 times worldwide, about the same as the previous year. These searches made up 5.3% of all global pickles brand searches, placing Vlasic fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pickles brands, Vlasic appeared in three of the five answers and was the fourth most recommended of the 11.
Vlasic is the fifth most searched of 11 competitors and the fourth most recommended in AI answers.
- BubbiesShare of searches 26.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
BaxtersShare of searches 21.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Grillo’s PicklesShare of searches 17.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HeinzShare of searches 17.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- VlasicShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top pickles brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vlasic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vlasic is the fourth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grillo’s Pickles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Claussen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mt. Olive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bubbies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vlasic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baxters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Branston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maille0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pickles brands
5 answers
Asked ChatGPT
“Which pickles brand should I buy?”
Asked ChatGPT
“What are the best pickles brands?”
Asked ChatGPT
“What's the best pickles brand for everyday sandwiches?”
Searched Google, AI Overview
“pickles brands”
Searched Google, AI Overview
“best pickles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pickles brands compete with Vlasic?
Share of searches by month for Bubbies, Baxters, Grillo’s Pickles, Heinz, Vlasic, Claussen, Opies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bubbies | Baxters | Grillo’s Pickles | Heinz | Vlasic | Claussen | Opies | Branston | Mt. Olive | Maille | Mrs Elswood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 24.6% | 7.4% | 24.6% | 6.1% | 4.7% | 4.1% | 2.2% | 1.5% | 0.07% | 0.06% |
| Nov 2025 | 24.8% | 30.3% | 6.1% | 20.3% | 6.1% | 4.6% | 3.3% | 2.7% | 1.5% | 0.09% | 0.06% |
| Dec 2025 | 25.7% | 25.7% | 7.7% | 17.3% | 9.5% | 4.9% | 4.2% | 2.8% | 1.9% | 0.17% | 0.06% |
| Jan 2026 | 20.2% | 24.7% | 11.1% | 20.2% | 9.1% | 5.5% | 5% | 1.8% | 2.2% | 0.11% | 0.07% |
| Feb 2026 | 20% | 24.4% | 20% | 16.4% | 6% | 5.4% | 3.3% | 2.2% | 1.8% | 0.53% | 0.07% |
| Mar 2026 | 22.6% | 22.6% | 18.5% | 18.5% | 4.5% | 5.2% | 3.7% | 2% | 2% | 0.33% | 0.07% |
| Apr 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 3.5% | 5% | 4.3% | 1.9% | 1.9% | 0.2% | 0.06% |
| May 2026 | 26.9% | 21.9% | 18% | 18% | 3% | 5.5% | 3% | 2% | 1.6% | 0.11% | 0.06% |
| Jun 2026 | 20.1% | 20.1% | 24.6% | 16.5% | 6% | 5.6% | 2.7% | 1.5% | 2.7% | 0.1% | 0.06% |
| Jul 2026 | 20.5% | 20.5% | 25% | 13.7% | 4.1% | 5.6% | 2.8% | 1.5% | 6.2% | 0.13% | 0.05% |
| Aug 2026 | 25.3% | 20.6% | 20.6% | 16.9% | 5.1% | 4.7% | 2.8% | 1.9% | 1.9% | 0.09% | 0.1% |
| Sep 2026 | 26.3% | 21.5% | 17.6% | 17.6% | 5.3% | 4% | 3.5% | 1.9% | 1.9% | 0.11% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.3% | 246K | 0% | +1 points | |
| 2, held 2nd | 21.5% | 201K | 0% | +0.9 points | |
| 3, held 3rd | 17.6% | 165K | -17.9% | -3 points | |
| 4, held 4th | 17.6% | 165K | 0% | +0.7 points | |
| 5, held 5th | 5.3% | 49.5K | 0% | +0.2 points | |
| 6, held 6th | 4% | 37.5K | -18.3% | -0.7 points | |
| 7, held 7th | 3.5% | 33.1K | +22.1% | +0.8 points | |
| 8, held 8th | 1.9% | 18.1K | 0% | +0.1 points | |
| 9, held 9th | 1.9% | 18.1K | 0% | +0.1 points | |
| 10, moved from 11th to 10th | 0.11% | 1K | +13.6% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.08% | 720 | -28% | 0 pointsmoved from 10th to 11th |
1.Bubbies
26.3%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1 points.
2.
Baxters21.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
17.6%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -3 points.
4.
Heinz17.6%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.Vlasic
5.3%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Claussen
4%
Held 6th. 37.5K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
7.Opies
3.5%
Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.
8.
Branston1.9%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.9%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Maille0.11%
Moved from 11th to 10th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
11.Mrs Elswood
0.08%
Moved from 10th to 11th. 720 estimated branded searches, -28% vs prior month. Share 0 points.
Compare popularity between Vlasic and its closest rivals
Every comparison with Vlasic
10 comparisons
How has branded search demand for Vlasic changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vlasic worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Vlasic’s share of searches among pickles brands worldwide decreased from 6.1% to 5.3%.
- Across the 12 months ending September 2026, Vlasic’s share of searches among pickles brands worldwide peaked at 9.5% in December 2025 and was lowest at 3% in May 2026.
How did search popularity change for pickles brands worldwide in September 2026?
6 changes
In September 2026, Bubbies gained share of searches among pickles brands worldwide, from 25.3% to 26.3%.
In September 2026, Baxters gained share of searches among pickles brands worldwide, from 20.6% to 21.5%.
In September 2026, Opies gained share of searches among pickles brands worldwide, from 2.8% to 3.5%.
In September 2026, Heinz gained share of searches among pickles brands worldwide, from 16.9% to 17.6%.
In September 2026, Grillo’s Pickles lost share of searches among pickles brands worldwide, from 20.6% to 17.6%.
In September 2026, Claussen lost share of searches among pickles brands worldwide, from 4.7% to 4%.
How are Vlasic’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Vlasic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vlasic
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