Brandwave

How popular isMt. Olive?

In September 2026, people searched for Mt. Olive by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 1.9% of all global pickles brand searches, placing Mt. Olive ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pickles brands, Mt. Olive appeared in four of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Mt. Olive is the ninth most searched of 11 competitors and the third most recommended in AI answers.

  1. BubbiesShare of searches 26.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. BaxtersShare of searches 21.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Grillo’s PicklesShare of searches 17.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HeinzShare of searches 17.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Mt. OliveShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top pickles brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mt. Olive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mt. Olive is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Claussen1st
  2. Grillo’s Pickles2nd
  3. Mt. Olive3rd
  4. Vlasic4th
  5. Bubbies5th
  6. Baxters–
  7. Heinz–
  8. Opies–
  9. Branston–
  10. Maille–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grillo’s Pickles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Claussen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mt. Olive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bubbies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vlasic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baxters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Branston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maille0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pickles brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pickles brands compete with Mt. Olive?

Mt. Olive against pickles brands worldwide, by month

Share of searches by month for Bubbies, Baxters, Grillo’s Pickles, Heinz, Vlasic, Claussen, Opies, Mt. Olive. The figures are in the table below the chart.

View monthly share of searches table
MonthBubbiesBaxtersGrillo’s PicklesHeinzVlasicClaussenOpiesBranstonMt. OliveMailleMrs Elswood
Oct 202524.6%24.6%7.4%24.6%6.1%4.7%4.1%2.2%1.5%0.07%0.06%
Nov 202524.8%30.3%6.1%20.3%6.1%4.6%3.3%2.7%1.5%0.09%0.06%
Dec 202525.7%25.7%7.7%17.3%9.5%4.9%4.2%2.8%1.9%0.17%0.06%
Jan 202620.2%24.7%11.1%20.2%9.1%5.5%5%1.8%2.2%0.11%0.07%
Feb 202620%24.4%20%16.4%6%5.4%3.3%2.2%1.8%0.53%0.07%
Mar 202622.6%22.6%18.5%18.5%4.5%5.2%3.7%2%2%0.33%0.07%
Apr 202626.3%21.5%17.6%17.6%3.5%5%4.3%1.9%1.9%0.2%0.06%
May 202626.9%21.9%18%18%3%5.5%3%2%1.6%0.11%0.06%
Jun 202620.1%20.1%24.6%16.5%6%5.6%2.7%1.5%2.7%0.1%0.06%
Jul 202620.5%20.5%25%13.7%4.1%5.6%2.8%1.5%6.2%0.13%0.05%
Aug 202625.3%20.6%20.6%16.9%5.1%4.7%2.8%1.9%1.9%0.09%0.1%
Sep 202626.3%21.5%17.6%17.6%5.3%4%3.5%1.9%1.9%0.11%0.08%
  1. 1.Bubbies

    26.3%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Baxters

    21.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -3 points.

  4. 4.Heinz

    17.6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Vlasic

    5.3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. Held 6th. 37.5K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  7. 7.Opies

    3.5%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  8. 8.Branston

    1.9%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Mt. Olive

    1.9%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Maille

    0.11%

    Moved from 11th to 10th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  11. 11.Mrs Elswood

    0.08%

    Moved from 10th to 11th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare popularity between Mt. Olive and its closest rivals

Every comparison with Mt. Olive

10 comparisons

How has branded search demand for Mt. Olive changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mt. Olive worldwide rose from 12.1K to 18.1K.
  • Across the 12 months ending September 2026, Mt. Olive’s share of searches among pickles brands worldwide peaked at 6.2% in July 2026 and was lowest at 1.5% in October 2025.

How did search popularity change for pickles brands worldwide in September 2026?

6 changes
  1. In September 2026, Bubbies gained share of searches among pickles brands worldwide, from 25.3% to 26.3%.

  2. In September 2026, Baxters gained share of searches among pickles brands worldwide, from 20.6% to 21.5%.

  3. In September 2026, Opies gained share of searches among pickles brands worldwide, from 2.8% to 3.5%.

  4. In September 2026, Heinz gained share of searches among pickles brands worldwide, from 16.9% to 17.6%.

  5. In September 2026, Grillo’s Pickles lost share of searches among pickles brands worldwide, from 20.6% to 17.6%.

  6. In September 2026, Claussen lost share of searches among pickles brands worldwide, from 4.7% to 4%.

How are Mt. Olive’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mt. Olive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mount olive pickles
  • mt olive pickles

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How the Brand Demand Index is measured

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