Brandwave

Branston vs Mt. Olive:Which is more popular?

In September 2026, Branston and Mt. Olive were level in searches among pickles brands worldwide, with an estimated 18.1K branded searches each, at 1.9% of the total each. When we asked ChatGPT and Google AI Overviews about pickles brands, Mt. Olive appeared in four of the five answers and Branston in none.

Among pickles brands worldwide in September 2026

Who do people search for more?

Branston and Mt. Olive are searched for about as often as each other.

Branston 18.1K searchesMt. Olive 18.1K searches

Who does AI mention more?

Mt. Olive, mentioned in 4 of 5 answers, Branston in 0

Mt. Olive in 4 of 5Branston in 0 of 5

Who does AI recommend more?

Mt. Olive, the only one of the two named

Mt. Olive first in 4Branston never named

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Top pickles brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mt. Olive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Branston did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Claussen1st
  2. Grillo’s Pickles2nd
  3. Mt. Olive3rd
  4. Vlasic4th
  5. Bubbies5th
  6. Baxters–
  7. Heinz–
  8. Opies–
  9. Branston–
  10. Maille–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grillo’s Pickles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Claussen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mt. Olive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bubbies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vlasic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baxters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Branston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maille0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pickles brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Branston or Mt. Olive more popular in search?

This chart shows how often people search Google for Branston and Mt. Olive by name. Each line represents a brand's share of searches for all 11 pickles brands we track, month by month, from English-language searches worldwide.

Branston and Mt. Olive among pickles brands worldwide, by month

Share of searches by month for Branston, Mt. Olive. The figures are in the table below the chart.

View monthly share of searches table
MonthBubbiesBaxtersGrillo’s PicklesHeinzVlasicClaussenOpiesBranstonMt. OliveMailleMrs Elswood
Oct 202524.6%24.6%7.4%24.6%6.1%4.7%4.1%2.2%1.5%0.07%0.06%
Nov 202524.8%30.3%6.1%20.3%6.1%4.6%3.3%2.7%1.5%0.09%0.06%
Dec 202525.7%25.7%7.7%17.3%9.5%4.9%4.2%2.8%1.9%0.17%0.06%
Jan 202620.2%24.7%11.1%20.2%9.1%5.5%5%1.8%2.2%0.11%0.07%
Feb 202620%24.4%20%16.4%6%5.4%3.3%2.2%1.8%0.53%0.07%
Mar 202622.6%22.6%18.5%18.5%4.5%5.2%3.7%2%2%0.33%0.07%
Apr 202626.3%21.5%17.6%17.6%3.5%5%4.3%1.9%1.9%0.2%0.06%
May 202626.9%21.9%18%18%3%5.5%3%2%1.6%0.11%0.06%
Jun 202620.1%20.1%24.6%16.5%6%5.6%2.7%1.5%2.7%0.1%0.06%
Jul 202620.5%20.5%25%13.7%4.1%5.6%2.8%1.5%6.2%0.13%0.05%
Aug 202625.3%20.6%20.6%16.9%5.1%4.7%2.8%1.9%1.9%0.09%0.1%
Sep 202626.3%21.5%17.6%17.6%5.3%4%3.5%1.9%1.9%0.11%0.08%

How has the Branston and Mt. Olive comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Mt. Olive took it in January 2026, Branston took it in February 2026, Mt. Olive took it in June 2026.
  • Across the 12 months ending September 2026, Branston’s share of searches among pickles brands worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Mt. Olive’s share of searches among pickles brands worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

How did search popularity change for pickles brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Mt. Olive worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Branston’s and Mt. Olive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Branston

1 branded search term

  • branston

Mt. Olive

2 branded search terms

  • mount olive pickles
  • mt olive pickles

How the Brand Demand Index is measured

Other head-to-heads among pickles brands

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