Brandwave

Maille vs Mt. Olive:Which is more popular?

In September 2026, Mt. Olive had more branded searches than Maille among pickles brands worldwide. Mt. Olive had about 18,100 branded searches, while Maille had 1,000. Mt. Olive made up 1.9% of all pickles brand searches we track, and Maille accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about pickles brands, Mt. Olive appeared in four of the five answers and Maille in none.

Among pickles brands worldwide in September 2026

Who do people search for more?

Mt. Olive, about 18 searches for every 1 for Maille

Mt. Olive 18.1K searchesMaille 1K searches

Who does AI mention more?

Mt. Olive, mentioned in 4 of 5 answers, Maille in 0

Mt. Olive in 4 of 5Maille in 0 of 5

Who does AI recommend more?

Mt. Olive, the only one of the two named

Mt. Olive first in 4Maille never named

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Top pickles brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mt. Olive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maille did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Claussen1st
  2. Grillo’s Pickles2nd
  3. Mt. Olive3rd
  4. Vlasic4th
  5. Bubbies5th
  6. Baxters–
  7. Heinz–
  8. Opies–
  9. Branston–
  10. Maille–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grillo’s Pickles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Claussen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mt. Olive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bubbies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vlasic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baxters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Branston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maille0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pickles brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Maille or Mt. Olive more popular in search?

This chart shows how often people search Google for Maille and Mt. Olive by name. Each line represents a brand's share of searches for all 11 pickles brands we track, month by month, from English-language searches worldwide.

Maille and Mt. Olive among pickles brands worldwide, by month

Share of searches by month for Mt. Olive, Maille. The figures are in the table below the chart.

View monthly share of searches table
MonthBubbiesBaxtersGrillo’s PicklesHeinzVlasicClaussenOpiesBranstonMt. OliveMailleMrs Elswood
Oct 202524.6%24.6%7.4%24.6%6.1%4.7%4.1%2.2%1.5%0.07%0.06%
Nov 202524.8%30.3%6.1%20.3%6.1%4.6%3.3%2.7%1.5%0.09%0.06%
Dec 202525.7%25.7%7.7%17.3%9.5%4.9%4.2%2.8%1.9%0.17%0.06%
Jan 202620.2%24.7%11.1%20.2%9.1%5.5%5%1.8%2.2%0.11%0.07%
Feb 202620%24.4%20%16.4%6%5.4%3.3%2.2%1.8%0.53%0.07%
Mar 202622.6%22.6%18.5%18.5%4.5%5.2%3.7%2%2%0.33%0.07%
Apr 202626.3%21.5%17.6%17.6%3.5%5%4.3%1.9%1.9%0.2%0.06%
May 202626.9%21.9%18%18%3%5.5%3%2%1.6%0.11%0.06%
Jun 202620.1%20.1%24.6%16.5%6%5.6%2.7%1.5%2.7%0.1%0.06%
Jul 202620.5%20.5%25%13.7%4.1%5.6%2.8%1.5%6.2%0.13%0.05%
Aug 202625.3%20.6%20.6%16.9%5.1%4.7%2.8%1.9%1.9%0.09%0.1%
Sep 202626.3%21.5%17.6%17.6%5.3%4%3.5%1.9%1.9%0.11%0.08%

How has the Maille and Mt. Olive comparison changed over the last 12 months?

3 findings
  • Mt. Olive was ahead of Maille in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Maille’s share of searches among pickles brands worldwide moved from 0.07% to 0.11%, and its estimated monthly branded searches moved from 590 to 1K.
  • Across the 12 months ending September 2026, Mt. Olive’s share of searches among pickles brands worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

How did search popularity change for pickles brands worldwide in September 2026?

2 changes
  1. In September 2026, Maille rose from 11th to 10th among pickles brands worldwide.

  2. Estimated monthly branded searches for Mt. Olive worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Maille’s and Mt. Olive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maille

1 branded search term

  • maille pickles

Mt. Olive

2 branded search terms

  • mount olive pickles
  • mt olive pickles

How the Brand Demand Index is measured

Other head-to-heads among pickles brands

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