Brandwave

How popular isGrillo’s Pickles in search?

In September 2026, people searched for Grillo’s Pickles by name about 165,000 times worldwide, a 172.7% increase from the previous year. These searches made up 17.6% of all global pickles brand searches, placing Grillo’s Pickles third out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Bubbies26.3%
  2. Baxters21.5%
  3. Grillo’s Pickles17.6%
  4. Heinz17.6%
  5. Vlasic5.3%
  6. Claussen4%
  7. Opies3.5%
  8. Branston1.9%
  9. Mt. Olive1.9%
  10. Maille0.11%
  11. +1 more
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Which pickles brands compete with Grillo’s Pickles?

Grillo’s Pickles against pickles brands worldwide, by month

Share of searches by month for Bubbies, Baxters, Grillo’s Pickles, Heinz, Vlasic, Claussen, Opies. The figures are in the table below the chart.

View monthly share of searches table
MonthBubbiesBaxtersGrillo’s PicklesHeinzVlasicClaussenOpiesBranstonMt. OliveMailleMrs Elswood
Oct 202524.6%24.6%7.4%24.6%6.1%4.7%4.1%2.2%1.5%0.07%0.06%
Nov 202524.8%30.3%6.1%20.3%6.1%4.6%3.3%2.7%1.5%0.09%0.06%
Dec 202525.7%25.7%7.7%17.3%9.5%4.9%4.2%2.8%1.9%0.17%0.06%
Jan 202620.2%24.7%11.1%20.2%9.1%5.5%5%1.8%2.2%0.11%0.07%
Feb 202620%24.4%20%16.4%6%5.4%3.3%2.2%1.8%0.53%0.07%
Mar 202622.6%22.6%18.5%18.5%4.5%5.2%3.7%2%2%0.33%0.07%
Apr 202626.3%21.5%17.6%17.6%3.5%5%4.3%1.9%1.9%0.2%0.06%
May 202626.9%21.9%18%18%3%5.5%3%2%1.6%0.11%0.06%
Jun 202620.1%20.1%24.6%16.5%6%5.6%2.7%1.5%2.7%0.1%0.06%
Jul 202620.5%20.5%25%13.7%4.1%5.6%2.8%1.5%6.2%0.13%0.05%
Aug 202625.3%20.6%20.6%16.9%5.1%4.7%2.8%1.9%1.9%0.09%0.1%
Sep 202626.3%21.5%17.6%17.6%5.3%4%3.5%1.9%1.9%0.11%0.08%

  1. 1.Bubbies

    26.3%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Baxters

    21.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Grillo’s Pickles

    17.6%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -3 points.

  4. 4.Heinz

    17.6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Vlasic

    5.3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Claussen

    4%

    Held 6th. 37.5K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  7. 7.Opies

    3.5%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  8. 8.Branston

    1.9%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Mt. Olive

    1.9%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Maille

    0.11%

    Moved from 11th to 10th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  11. 11.Mrs Elswood

    0.08%

    Moved from 10th to 11th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare search popularity between Grillo’s Pickles and its closest rivals

Every comparison with Grillo’s Pickles

10 comparisons

How has branded search demand for Grillo’s Pickles changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Grillo’s Pickles worldwide rose from 60.5K to 165K.
  • Across the 12 months ending September 2026, Grillo’s Pickles’ share of searches among pickles brands worldwide increased from 7.4% to 17.6%.
  • Across the 12 months ending September 2026, Grillo’s Pickles’ share of searches among pickles brands worldwide peaked at 25% in July 2026 and was lowest at 6.1% in November 2025.
  • Across the 12 months ending September 2026, Grillo’s Pickles rose from 4th to 3rd among pickles brands worldwide.

How did search popularity change for pickles brands worldwide in September 2026?

6 changes

  1. In September 2026, Bubbies gained share of searches among pickles brands worldwide, from 25.3% to 26.3%.

  2. In September 2026, Baxters gained share of searches among pickles brands worldwide, from 20.6% to 21.5%.

  3. In September 2026, Opies gained share of searches among pickles brands worldwide, from 2.8% to 3.5%.

  4. In September 2026, Heinz gained share of searches among pickles brands worldwide, from 16.9% to 17.6%.

  5. In September 2026, Grillo’s Pickles lost share of searches among pickles brands worldwide, from 20.6% to 17.6%.

  6. In September 2026, Claussen lost share of searches among pickles brands worldwide, from 4.7% to 4%.

How are Grillo’s Pickles’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Grillo’s Pickles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grillos pickles

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