Blue Dragon vs Heinz:Which is searched more?
In September 2026, Heinz had more branded searches than Blue Dragon among sweet chilli sauce brands worldwide. Heinz was estimated to have 165K branded searches compared to Blue Dragon’s 110K, and held a 57.8% Share of Search versus Blue Dragon’s 38.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Dragon or Heinz?
Compare the sweet chilli sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Blue Dragon. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Blue Dragon | Mae Ploy |
|---|---|---|---|
| Oct 2025 | 58% | 39% | 3% |
| Nov 2025 | 57.8% | 38.5% | 3.7% |
| Dec 2025 | 52.8% | 43.1% | 4.1% |
| Jan 2026 | 52.7% | 43.1% | 4.1% |
| Feb 2026 | 52.8% | 43% | 4.2% |
| Mar 2026 | 48.4% | 48.4% | 3.1% |
| Apr 2026 | 57.8% | 38.5% | 3.7% |
| May 2026 | 57.8% | 38.5% | 3.7% |
| Jun 2026 | 57.8% | 38.6% | 3.6% |
| Jul 2026 | 52.8% | 43.1% | 4.1% |
| Aug 2026 | 53.1% | 43.5% | 3.4% |
| Sep 2026 | 57.8% | 38.5% | 3.7% |
How has the Blue Dragon and Heinz comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Blue Dragon took it in March 2026, Heinz took it in April 2026.
- Across the 12 months ending September 2026, Blue Dragon’s estimated Share of Search among sweet chilli sauce brands worldwide moved from 39% to 38.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among sweet chilli sauce brands worldwide moved from 58% to 57.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for sweet chilli sauce brands worldwide in September 2026?
2 changes
In September 2026, Heinz gained estimated Share of Search among sweet chilli sauce brands worldwide, from 53.1% to 57.8%.
In September 2026, Blue Dragon lost estimated Share of Search among sweet chilli sauce brands worldwide, from 43.5% to 38.5%.
Other head-to-heads among sweet chilli sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue Dragon’s and Heinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Dragon
2 branded search terms
- blue dragon
- blue dragon asian
Heinz
1 branded search term
- heinz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.