How popular isBlue Dragon in search?
In September 2026, there were an estimated 110K branded searches for Blue Dragon worldwide which is down 18.5% over the last 12 months. Blue Dragon holds 38.5% estimated Share of Search among sweet chilli sauce brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sweet chilli sauce brands compete with Blue Dragon?
Share of Search by month for Heinz, Blue Dragon, Mae Ploy. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Blue Dragon | Mae Ploy |
|---|---|---|---|
| Oct 2025 | 58% | 39% | 3% |
| Nov 2025 | 57.8% | 38.5% | 3.7% |
| Dec 2025 | 52.8% | 43.1% | 4.1% |
| Jan 2026 | 52.7% | 43.1% | 4.1% |
| Feb 2026 | 52.8% | 43% | 4.2% |
| Mar 2026 | 48.4% | 48.4% | 3.1% |
| Apr 2026 | 57.8% | 38.5% | 3.7% |
| May 2026 | 57.8% | 38.5% | 3.7% |
| Jun 2026 | 57.8% | 38.6% | 3.6% |
| Jul 2026 | 52.8% | 43.1% | 4.1% |
| Aug 2026 | 53.1% | 43.5% | 3.4% |
| Sep 2026 | 57.8% | 38.5% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 165K | 0% | +4.7 points | |
| 2, held 2nd | 38.5% | 110K | -18.5% | -5 points | |
| 3, held 3rd | 3.7% | 10.6K | 0% | +0.3 points |
Compare search popularity between Blue Dragon and its closest rivals
Every comparison with Blue Dragon
6 comparisons
How has branded search demand for Blue Dragon changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue Dragon worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Blue Dragon’s estimated Share of Search among sweet chilli sauce brands worldwide peaked at 48.4% in March 2026 and was lowest at 38.5% in September 2026.
How did search popularity change for sweet chilli sauce brands worldwide in September 2026?
2 changes
In September 2026, Heinz gained estimated Share of Search among sweet chilli sauce brands worldwide, from 53.1% to 57.8%.
In September 2026, Blue Dragon lost estimated Share of Search among sweet chilli sauce brands worldwide, from 43.5% to 38.5%.
Where does Blue Dragon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sweet chilli sauce brands | 2nd of 3 | 38.5% | Shown above |
| Curry pastes | 2nd of 6 | 40% | Show ranking |
How is Blue Dragon measured?
Brandwave collects information about searches that people make online using Blue Dragon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- blue dragon
- blue dragon asian
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Is Blue Dragon your brand?
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