Brandwave

Curry pastes:Which brands are most popular in search?

In August 2026, Aroy-D was the most searched among curry pastes worldwide, with an estimated 12.1K branded searches and 68.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aroy-D68.6%
  2. Sharwood's20.4%
  3. Patak's5.7%
  4. Mae Ploy4.1%
  5. Thai Kitchen0.79%
  6. Blue Dragon0.4%

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Share of SearchLeaderboard

Compare the curry pastes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among curry pastes worldwide, by month

Share of Search by month for Aroy-D, Sharwood's, Patak's, Mae Ploy. The figures are in the table below the chart.

View monthly share of search table
MonthAroy-DSharwood'sPatak'sMae PloyThai KitchenBlue Dragon
Oct 202566.9%19.9%8.8%3.3%0.94%0.17%
Nov 202567%19.9%8.9%3.3%0.78%0.11%
Dec 202564.9%23.6%6.6%3.9%0.92%0.13%
Jan 202659.7%26.7%7.9%4.3%1.3%0.1%
Feb 202664.3%23.4%6.9%3.8%1.4%0.16%
Mar 202662.7%27.9%5.5%3%0.72%0.13%
Apr 202669.5%20.7%5.7%3.4%0.63%0.11%
May 202672.6%17.7%6.4%2.9%0.44%0.05%
Jun 202673.9%18%5%2.4%0.55%0.2%
Jul 202672.3%17.3%6%3.5%0.54%0.3%
Aug 202668.6%20.4%5.7%4.1%0.79%0.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Aroy-D

    68.6%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Sharwood's

    20.4%

    Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.1 points.

  3. 3.Patak's

    5.7%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Mae Ploy

    4.1%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share +0.6 points.

  5. 5.Thai Kitchen

    0.79%

    Held 5th. 140 estimated branded searches, +55.6% vs prior month. Share +0.3 points.

  6. 6.Blue Dragon

    0.4%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among curry pastes worldwide?

In August 2026, Aroy-D was the most searched among curry pastes worldwide, with an estimated 12.1K branded searches and 68.6% estimated Share of Search within this set. Sharwood's is in 2nd place, 48.2 percentage points behind at 20.4% Share of Search.

Global curry pastes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Aroy-D66.9% → 68.6%73.9%Jun 202659.7%Jan 20261st
Sharwood's19.9% → 20.4%27.9%Mar 202617.3%Jul 20262nd
Patak's8.8% → 5.7%8.9%Nov 20255%Jun 20263rd
Mae Ploy3.3% → 4.1%4.3%Jan 20262.4%Jun 20264th
Thai Kitchen0.94% → 0.79%1.4%Feb 20260.44%May 20265th
Blue Dragon0.17% → 0.4%0.4%Aug 20260.05%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Aroy-D’s estimated Share of Search among curry pastes worldwide increased from 66.9% to 68.6%.
  • Across the 11 months ending August 2026, Sharwood's’ estimated Share of Search among curry pastes worldwide increased from 19.9% to 20.4%.
  • Across the 11 months ending August 2026, Patak's’ estimated Share of Search among curry pastes worldwide decreased from 8.8% to 5.7%.
  • Across the 11 months ending August 2026, Mae Ploy’s estimated Share of Search among curry pastes worldwide increased from 3.3% to 4.1%.
  • Across the 11 months ending August 2026, Aroy-D’s estimated Share of Search among curry pastes worldwide peaked at 73.9% in June 2026 and was lowest at 59.7% in January 2026.
  • Across the 11 months ending August 2026, Sharwood's’ estimated Share of Search among curry pastes worldwide peaked at 27.9% in March 2026 and was lowest at 17.3% in July 2026.
  • Across the 11 months ending August 2026, Patak's’ estimated Share of Search among curry pastes worldwide peaked at 8.9% in November 2025 and was lowest at 5% in June 2026.
  • Across the 11 months ending August 2026, Mae Ploy’s estimated Share of Search among curry pastes worldwide peaked at 4.3% in January 2026 and was lowest at 2.4% in June 2026.
  • Across the 11 months ending August 2026, Thai Kitchen and Blue Dragon held steady: their estimated Share of Search among curry pastes worldwide each moved less than 0.5 percentage points.

How did search popularity change for curry pastes worldwide in August 2026?

  1. In August 2026, Sharwood's gained estimated Share of Search among curry pastes worldwide, from 17.3% to 20.4%.

  2. In August 2026, Mae Ploy gained estimated Share of Search among curry pastes worldwide, from 3.5% to 4.1%.

  3. In August 2026, Aroy-D lost estimated Share of Search among curry pastes worldwide, from 72.3% to 68.6%.

  4. Estimated monthly branded searches for Blue Dragon worldwide rose 133.3% over 11 measured months, from 30 to 70 in August 2026.

  5. Estimated monthly branded searches for Patak's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

  6. Estimated monthly branded searches for Thai Kitchen worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

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