Brandwave

How popular isThai Kitchen in search?

In August 2026, there were an estimated 135K branded searches for Thai Kitchen worldwide which held steady over the last 11 months. Thai Kitchen holds 45.2% estimated Share of Search among curry pastes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thai Kitchen45.2%
  2. Blue Dragon45.2%
  3. Aroy-D4.5%
  4. Mae Ploy3.6%
  5. Sharwood's1.2%
  6. Patak's0.36%
Thai Kitchen website (opens in a new tab)

Follow Thai Kitchen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which curry pastes compete with Thai Kitchen?

Thai Kitchen against curry pastes worldwide, by month

Share of Search by month for Thai Kitchen, Blue Dragon, Aroy-D, Mae Ploy. The figures are in the table below the chart.

View monthly share of search table
MonthThai KitchenBlue DragonAroy-DMae PloySharwood'sPatak's
Oct 202545.2%45.1%4.4%3.5%1.2%0.57%
Nov 202549.3%40.2%4.8%3.8%1.3%0.61%
Dec 202549.8%40.5%4.1%3.9%1.3%0.39%
Jan 202644.6%44.5%4.3%4.3%1.8%0.55%
Feb 202649.2%40%4.8%3.9%1.6%0.5%
Mar 202640.4%49.3%4.7%3.2%2%0.42%
Apr 202649.4%40.2%4.8%3.8%1.3%0.4%
May 202648.8%39.8%5.8%3.8%1.3%0.49%
Jun 202648.9%39.8%5.8%3.8%1.3%0.39%
Jul 202649.5%40.3%4.9%3.8%1.1%0.4%
Aug 202645.2%45.2%4.5%3.6%1.2%0.36%
Sep 2026——————

  1. 1.Thai Kitchen

    45.2%

    Held 1st. 135K estimated branded searches, +0.04% vs prior month. Share -4.3 points.

  2. 2.Blue Dragon

    45.2%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +4.9 points.

  3. 3.Aroy-D

    4.5%

    Held 3rd. 13.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Mae Ploy

    3.6%

    Held 4th. 10.6K estimated branded searches, +1.2% vs prior month. Share -0.3 points.

  5. 5.Sharwood's

    1.2%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  6. 6.Patak's

    0.36%

    Held 6th. 1.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Thai Kitchen and its closest rivals

How has branded search demand for Thai Kitchen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thai Kitchen worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Thai Kitchen’s estimated Share of Search among curry pastes worldwide peaked at 49.8% in December 2025 and was lowest at 40.4% in March 2026.

How did search popularity change for curry pastes worldwide in August 2026?

  1. In August 2026, Blue Dragon gained estimated Share of Search among curry pastes worldwide, from 40.3% to 45.2%.

  2. In August 2026, Thai Kitchen lost estimated Share of Search among curry pastes worldwide, from 49.5% to 45.2%.

  3. Estimated monthly branded searches for Patak's worldwide fell 35.5% over 11 measured months, from 1.7K to 1.1K in August 2026.

How is Thai Kitchen measured?

Brandwave collects information about searches that people make online using Thai Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • thai kitchen
  • thai kitchen curry

Do you work for Thai Kitchen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Thai Kitchen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free