Blue Dragon vs Thai Kitchen:Which is more popular by branded search?
In August 2026, Thai Kitchen had more branded searches than Blue Dragon among curry pastes worldwide. Thai Kitchen was estimated to have 140 branded searches compared to Blue Dragon’s 70, and held a 0.79% Share of Search versus Blue Dragon’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Dragon or Thai Kitchen?
Compare the curry pastes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thai Kitchen, Blue Dragon. The figures are in the table below the chart.
View monthly share of search table
| Month | Aroy-D | Sharwood's | Patak's | Mae Ploy | Thai Kitchen | Blue Dragon |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 19.9% | 8.8% | 3.3% | 0.94% | 0.17% |
| Nov 2025 | 67% | 19.9% | 8.9% | 3.3% | 0.78% | 0.11% |
| Dec 2025 | 64.9% | 23.6% | 6.6% | 3.9% | 0.92% | 0.13% |
| Jan 2026 | 59.7% | 26.7% | 7.9% | 4.3% | 1.3% | 0.1% |
| Feb 2026 | 64.3% | 23.4% | 6.9% | 3.8% | 1.4% | 0.16% |
| Mar 2026 | 62.7% | 27.9% | 5.5% | 3% | 0.72% | 0.13% |
| Apr 2026 | 69.5% | 20.7% | 5.7% | 3.4% | 0.63% | 0.11% |
| May 2026 | 72.6% | 17.7% | 6.4% | 2.9% | 0.44% | 0.05% |
| Jun 2026 | 73.9% | 18% | 5% | 2.4% | 0.55% | 0.2% |
| Jul 2026 | 72.3% | 17.3% | 6% | 3.5% | 0.54% | 0.3% |
| Aug 2026 | 68.6% | 20.4% | 5.7% | 4.1% | 0.79% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blue Dragon and Thai Kitchen comparison changed over the last 12 months?
3 findings
- Thai Kitchen was ahead of Blue Dragon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Dragon’s estimated Share of Search among curry pastes worldwide moved from 0.17% to 0.4%, and its estimated monthly branded searches moved from 30 to 70.
- Across the 11 months ending August 2026, Thai Kitchen’s estimated Share of Search among curry pastes worldwide moved from 0.94% to 0.79%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for curry pastes worldwide in August 2026?
2 changes
Estimated monthly branded searches for Blue Dragon worldwide rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
Estimated monthly branded searches for Thai Kitchen worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Dragon’s and Thai Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Dragon
1 branded search term
- blue dragon asian
Thai Kitchen
1 branded search term
- thai kitchen curry
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.