How popular isThai Kitchen in search?
In August 2026, there were an estimated 140 branded searches for Thai Kitchen worldwide which is down 17.6% over the last 11 months. Thai Kitchen holds 0.79% estimated Share of Search among curry pastes worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Aroy-D68.6%
- Sharwood's20.4%
- Patak's5.7%
- Mae Ploy4.1%
- Thai Kitchen0.79%
- Blue Dragon0.4%
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Which curry pastes compete with Thai Kitchen?
Share of Search by month for Aroy-D, Sharwood's, Patak's, Mae Ploy, Thai Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Aroy-D | Sharwood's | Patak's | Mae Ploy | Thai Kitchen | Blue Dragon |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 19.9% | 8.8% | 3.3% | 0.94% | 0.17% |
| Nov 2025 | 67% | 19.9% | 8.9% | 3.3% | 0.78% | 0.11% |
| Dec 2025 | 64.9% | 23.6% | 6.6% | 3.9% | 0.92% | 0.13% |
| Jan 2026 | 59.7% | 26.7% | 7.9% | 4.3% | 1.3% | 0.1% |
| Feb 2026 | 64.3% | 23.4% | 6.9% | 3.8% | 1.4% | 0.16% |
| Mar 2026 | 62.7% | 27.9% | 5.5% | 3% | 0.72% | 0.13% |
| Apr 2026 | 69.5% | 20.7% | 5.7% | 3.4% | 0.63% | 0.11% |
| May 2026 | 72.6% | 17.7% | 6.4% | 2.9% | 0.44% | 0.05% |
| Jun 2026 | 73.9% | 18% | 5% | 2.4% | 0.55% | 0.2% |
| Jul 2026 | 72.3% | 17.3% | 6% | 3.5% | 0.54% | 0.3% |
| Aug 2026 | 68.6% | 20.4% | 5.7% | 4.1% | 0.79% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 12.1K | 0% | -3.7 points | |
| 2, held 2nd | 20.4% | 3.6K | +24.1% | +3.1 points | |
| 3, held 3rd | 5.7% | 1K | 0% | -0.3 points | |
| 4, held 4th | 4.1% | 720 | +22% | +0.6 points | |
| 5, held 5th | 0.79% | 140 | +55.6% | +0.3 points | |
| 6, held 6th | 0.4% | 70 | +40% | +0.1 points |
1.Aroy-D
68.6%
Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -3.7 points.
20.4%
Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.1 points.
3.Patak's
5.7%
Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Mae Ploy
4.1%
Held 4th. 720 estimated branded searches, +22% vs prior month. Share +0.6 points.
0.79%
Held 5th. 140 estimated branded searches, +55.6% vs prior month. Share +0.3 points.
0.4%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.
Compare search popularity between Thai Kitchen and its closest rivals
How has branded search demand for Thai Kitchen changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thai Kitchen worldwide fell from 170 to 140.
- Across the 11 months ending August 2026, Thai Kitchen’s estimated Share of Search among curry pastes worldwide held steady, from 0.94% to 0.79%.
How did search popularity change for curry pastes worldwide in August 2026?
6 changes
In August 2026, Sharwood's gained estimated Share of Search among curry pastes worldwide, from 17.3% to 20.4%.
In August 2026, Mae Ploy gained estimated Share of Search among curry pastes worldwide, from 3.5% to 4.1%.
In August 2026, Aroy-D lost estimated Share of Search among curry pastes worldwide, from 72.3% to 68.6%.
Estimated monthly branded searches for Blue Dragon worldwide rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
Estimated monthly branded searches for Patak's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Thai Kitchen worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How is Thai Kitchen measured?
Brandwave collects information about searches that people make online using Thai Kitchen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thai kitchen curry
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Is Thai Kitchen your brand?
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