Patak's vs Thai Kitchen:Which is more popular by branded search?
In August 2026, Patak's had more branded searches than Thai Kitchen among curry pastes worldwide. Patak's was estimated to have 1K branded searches compared to Thai Kitchen’s 140, and held a 5.7% Share of Search versus Thai Kitchen’s 0.79%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Patak's or Thai Kitchen?
Compare the curry pastes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patak's, Thai Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Aroy-D | Sharwood's | Patak's | Mae Ploy | Thai Kitchen | Blue Dragon |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 19.9% | 8.8% | 3.3% | 0.94% | 0.17% |
| Nov 2025 | 67% | 19.9% | 8.9% | 3.3% | 0.78% | 0.11% |
| Dec 2025 | 64.9% | 23.6% | 6.6% | 3.9% | 0.92% | 0.13% |
| Jan 2026 | 59.7% | 26.7% | 7.9% | 4.3% | 1.3% | 0.1% |
| Feb 2026 | 64.3% | 23.4% | 6.9% | 3.8% | 1.4% | 0.16% |
| Mar 2026 | 62.7% | 27.9% | 5.5% | 3% | 0.72% | 0.13% |
| Apr 2026 | 69.5% | 20.7% | 5.7% | 3.4% | 0.63% | 0.11% |
| May 2026 | 72.6% | 17.7% | 6.4% | 2.9% | 0.44% | 0.05% |
| Jun 2026 | 73.9% | 18% | 5% | 2.4% | 0.55% | 0.2% |
| Jul 2026 | 72.3% | 17.3% | 6% | 3.5% | 0.54% | 0.3% |
| Aug 2026 | 68.6% | 20.4% | 5.7% | 4.1% | 0.79% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Patak's and Thai Kitchen comparison changed over the last 12 months?
3 findings
- Patak's was ahead of Thai Kitchen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Patak's’ estimated Share of Search among curry pastes worldwide moved from 8.8% to 5.7%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Thai Kitchen’s estimated Share of Search among curry pastes worldwide moved from 0.94% to 0.79%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for curry pastes worldwide in August 2026?
2 changes
Estimated monthly branded searches for Patak's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Thai Kitchen worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Patak's’ and Thai Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Patak's
1 branded search term
- pataks curry
Thai Kitchen
1 branded search term
- thai kitchen curry
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.