How popular isPatak's in search?
In August 2026, there were an estimated 1K branded searches for Patak's worldwide which is down 37.5% over the last 11 months. Patak's holds 5.7% estimated Share of Search among curry pastes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Aroy-D68.6%
Sharwood's20.4%Patak's5.7%
- Mae Ploy4.1%
- Thai Kitchen0.79%
Blue Dragon0.4%
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Which curry pastes compete with Patak's?
Share of Search by month for Aroy-D, Sharwood's, Patak's, Mae Ploy. The figures are in the table below the chart.
View monthly share of search table
| Month | Aroy-D | Sharwood's | Patak's | Mae Ploy | Thai Kitchen | Blue Dragon |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 19.9% | 8.8% | 3.3% | 0.94% | 0.17% |
| Nov 2025 | 67% | 19.9% | 8.9% | 3.3% | 0.78% | 0.11% |
| Dec 2025 | 64.9% | 23.6% | 6.6% | 3.9% | 0.92% | 0.13% |
| Jan 2026 | 59.7% | 26.7% | 7.9% | 4.3% | 1.3% | 0.1% |
| Feb 2026 | 64.3% | 23.4% | 6.9% | 3.8% | 1.4% | 0.16% |
| Mar 2026 | 62.7% | 27.9% | 5.5% | 3% | 0.72% | 0.13% |
| Apr 2026 | 69.5% | 20.7% | 5.7% | 3.4% | 0.63% | 0.11% |
| May 2026 | 72.6% | 17.7% | 6.4% | 2.9% | 0.44% | 0.05% |
| Jun 2026 | 73.9% | 18% | 5% | 2.4% | 0.55% | 0.2% |
| Jul 2026 | 72.3% | 17.3% | 6% | 3.5% | 0.54% | 0.3% |
| Aug 2026 | 68.6% | 20.4% | 5.7% | 4.1% | 0.79% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 12.1K | 0% | -3.7 points | |
| 2, held 2nd | 20.4% | 3.6K | +24.1% | +3.1 points | |
| 3, held 3rd | 5.7% | 1K | 0% | -0.3 points | |
| 4, held 4th | 4.1% | 720 | +22% | +0.6 points | |
| 5, held 5th | 0.79% | 140 | +55.6% | +0.3 points | |
| 6, held 6th | 0.4% | 70 | +40% | +0.1 points |
1.Aroy-D
68.6%
Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -3.7 points.
20.4%
Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.1 points.
3.
5.7%
Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Mae Ploy
4.1%
Held 4th. 720 estimated branded searches, +22% vs prior month. Share +0.6 points.
0.79%
Held 5th. 140 estimated branded searches, +55.6% vs prior month. Share +0.3 points.
0.4%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.
Compare search popularity between Patak's and its closest rivals
How has branded search demand for Patak's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Patak's worldwide fell from 1.6K to 1K.
- Across the 11 months ending August 2026, Patak's’ estimated Share of Search among curry pastes worldwide decreased from 8.8% to 5.7%.
- Across the 11 months ending August 2026, Patak's’ estimated Share of Search among curry pastes worldwide peaked at 8.9% in November 2025 and was lowest at 5% in June 2026.
How did search popularity change for curry pastes worldwide in August 2026?
6 changes
In August 2026, Sharwood's gained estimated Share of Search among curry pastes worldwide, from 17.3% to 20.4%.
In August 2026, Mae Ploy gained estimated Share of Search among curry pastes worldwide, from 3.5% to 4.1%.
In August 2026, Aroy-D lost estimated Share of Search among curry pastes worldwide, from 72.3% to 68.6%.
Estimated monthly branded searches for Blue Dragon worldwide rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
Estimated monthly branded searches for Patak's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Thai Kitchen worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
Where does Patak's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chutney brands | 6th of 6 | 0.01% | Show ranking |
| Naan breads | 6th of 6 | 0.18% | Show ranking |
| Curry pastes | 3rd of 6 | 5.7% | Shown above |
How is Patak's measured?
Brandwave collects information about searches that people make online using Patak's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pataks curry
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