Brandwave

How popular isPatak's in search?

In August 2026, there were an estimated 1.1K branded searches for Patak's worldwide which is down 35.5% over the last 11 months. Patak's holds 0.19% estimated Share of Search among naan breads worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mission79.8%
  2. Clay Oven10.7%
  3. Hiwatha7.2%
  4. Bakestone1.4%
  5. Sharwood's0.64%
  6. Patak's0.19%
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Which naan breads compete with Patak's?

Patak's against naan breads worldwide, by month

Share of Search by month for Mission, Clay Oven, Hiwatha, Patak's. The figures are in the table below the chart.

View monthly share of search table
MonthMissionClay OvenHiwathaBakestoneSharwood'sPatak's
Oct 202580.5%10.8%7.2%0.43%0.64%0.3%
Nov 202577.1%12.7%8.5%0.61%0.75%0.35%
Dec 202574.4%15%6.7%3%0.73%0.22%
Jan 202680%10.8%5.9%2.2%0.96%0.3%
Feb 202677.4%12.7%7%1.7%0.93%0.29%
Mar 202678.4%10.5%7.1%2.6%1.2%0.25%
Apr 202679.6%10.7%7.2%1.8%0.64%0.19%
May 202679.5%10.7%7.2%1.7%0.64%0.24%
Jun 202676.4%12.6%8.4%1.7%0.75%0.22%
Jul 202676.5%12.6%8.4%1.7%0.6%0.23%
Aug 202679.8%10.7%7.2%1.4%0.64%0.19%
Sep 2026——————
  1. 1.Mission

    79.8%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  2. 2.Clay Oven

    10.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Hiwatha

    7.2%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Bakestone

    1.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Sharwood's

    0.64%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  6. 6.Patak's

    0.19%

    Held 6th. 1.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Patak's and its closest rivals

How has branded search demand for Patak's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Patak's worldwide fell from 1.7K to 1.1K.
  • Across the 11 months ending August 2026, Patak's’ estimated Share of Search among naan breads worldwide held steady, from 0.3% to 0.19%.

How did search popularity change for naan breads worldwide in August 2026?

  1. In August 2026, Mission gained estimated Share of Search among naan breads worldwide, from 76.5% to 79.8%.

  2. In August 2026, Clay Oven lost estimated Share of Search among naan breads worldwide, from 12.6% to 10.7%.

  3. In August 2026, Hiwatha lost estimated Share of Search among naan breads worldwide, from 8.4% to 7.2%.

  4. Estimated monthly branded searches for Bakestone worldwide rose 237.5% over 11 measured months, from 2.4K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Patak's worldwide fell 35.5% over 11 measured months, from 1.7K to 1.1K in August 2026.

Where does Patak's compete?

Patak's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chutney brands6th of 60.01%Show ranking
Naan breads6th of 60.19%Shown above
Curry pastes6th of 60.36%Show ranking

How is Patak's measured?

Brandwave collects information about searches that people make online using Patak's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • patak s
  • pataks curry

Do you work for Patak's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Patak's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.