Blue Dragon vs Patak's:Which is more popular by branded search?
In August 2026, Blue Dragon had more branded searches than Patak's among curry pastes worldwide. Blue Dragon was estimated to have 135K branded searches compared to Patak's’ 1.1K, and held a 45.2% Share of Search versus Patak's’ 0.36%. These are worldwide searches for English-language branded terms.
Follow Blue Dragon vs Patak's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blue Dragon or Patak's?
Compare the curry pastes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue Dragon, Patak's. The figures are in the table below the chart.
View monthly share of search table
| Month | Thai Kitchen | Blue Dragon | Aroy-D | Mae Ploy | Sharwood's | Patak's |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 45.1% | 4.4% | 3.5% | 1.2% | 0.57% |
| Nov 2025 | 49.3% | 40.2% | 4.8% | 3.8% | 1.3% | 0.61% |
| Dec 2025 | 49.8% | 40.5% | 4.1% | 3.9% | 1.3% | 0.39% |
| Jan 2026 | 44.6% | 44.5% | 4.3% | 4.3% | 1.8% | 0.55% |
| Feb 2026 | 49.2% | 40% | 4.8% | 3.9% | 1.6% | 0.5% |
| Mar 2026 | 40.4% | 49.3% | 4.7% | 3.2% | 2% | 0.42% |
| Apr 2026 | 49.4% | 40.2% | 4.8% | 3.8% | 1.3% | 0.4% |
| May 2026 | 48.8% | 39.8% | 5.8% | 3.8% | 1.3% | 0.49% |
| Jun 2026 | 48.9% | 39.8% | 5.8% | 3.8% | 1.3% | 0.39% |
| Jul 2026 | 49.5% | 40.3% | 4.9% | 3.8% | 1.1% | 0.4% |
| Aug 2026 | 45.2% | 45.2% | 4.5% | 3.6% | 1.2% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blue Dragon and Patak's comparison changed over the last 12 months?
3 findings
- Blue Dragon was ahead of Patak's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Dragon’s estimated Share of Search among curry pastes worldwide moved from 45.1% to 45.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Patak's’ estimated Share of Search among curry pastes worldwide moved from 0.57% to 0.36%, and its estimated monthly branded searches moved from 1.7K to 1.1K.
How did search popularity change for curry pastes worldwide in August 2026?
2 changes
In August 2026, Blue Dragon gained estimated Share of Search among curry pastes worldwide, from 40.3% to 45.2%.
Estimated monthly branded searches for Patak's worldwide fell 35.5% over 11 measured months, from 1.7K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Dragon’s and Patak's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Dragon
2 branded search terms
- blue dragon
- blue dragon asian
Patak's
2 branded search terms
- patak s
- pataks curry
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.