Brandwave

How popular isAroy-D in search?

In August 2026, there were an estimated 13.4K branded searches for Aroy-D worldwide which held steady over the last 11 months. Aroy-D holds 4.5% estimated Share of Search among curry pastes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thai Kitchen45.2%
  2. Blue Dragon45.2%
  3. Aroy-D4.5%
  4. Mae Ploy3.6%
  5. Sharwood's1.2%
  6. Patak's0.36%
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Which curry pastes compete with Aroy-D?

Aroy-D against curry pastes worldwide, by month

Share of Search by month for Thai Kitchen, Blue Dragon, Aroy-D, Mae Ploy. The figures are in the table below the chart.

View monthly share of search table
MonthThai KitchenBlue DragonAroy-DMae PloySharwood'sPatak's
Oct 202545.2%45.1%4.4%3.5%1.2%0.57%
Nov 202549.3%40.2%4.8%3.8%1.3%0.61%
Dec 202549.8%40.5%4.1%3.9%1.3%0.39%
Jan 202644.6%44.5%4.3%4.3%1.8%0.55%
Feb 202649.2%40%4.8%3.9%1.6%0.5%
Mar 202640.4%49.3%4.7%3.2%2%0.42%
Apr 202649.4%40.2%4.8%3.8%1.3%0.4%
May 202648.8%39.8%5.8%3.8%1.3%0.49%
Jun 202648.9%39.8%5.8%3.8%1.3%0.39%
Jul 202649.5%40.3%4.9%3.8%1.1%0.4%
Aug 202645.2%45.2%4.5%3.6%1.2%0.36%
Sep 2026——————

  1. 1.Thai Kitchen

    45.2%

    Held 1st. 135K estimated branded searches, +0.04% vs prior month. Share -4.3 points.

  2. 2.Blue Dragon

    45.2%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +4.9 points.

  3. 3.Aroy-D

    4.5%

    Held 3rd. 13.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Mae Ploy

    3.6%

    Held 4th. 10.6K estimated branded searches, +1.2% vs prior month. Share -0.3 points.

  5. 5.Sharwood's

    1.2%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  6. 6.Patak's

    0.36%

    Held 6th. 1.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Aroy-D and its closest rivals

Every comparison with Aroy-D

How has branded search demand for Aroy-D changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aroy-D worldwide held steady, from 13.1K to 13.4K.
  • Across the 11 months ending August 2026, Aroy-D’s estimated Share of Search among curry pastes worldwide peaked at 5.8% in June 2026 and was lowest at 4.1% in December 2025.

How did search popularity change for curry pastes worldwide in August 2026?

  1. In August 2026, Blue Dragon gained estimated Share of Search among curry pastes worldwide, from 40.3% to 45.2%.

  2. In August 2026, Thai Kitchen lost estimated Share of Search among curry pastes worldwide, from 49.5% to 45.2%.

  3. Estimated monthly branded searches for Patak's worldwide fell 35.5% over 11 measured months, from 1.7K to 1.1K in August 2026.

How is Aroy-D measured?

Brandwave collects information about searches that people make online using Aroy-D’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • aroy d
  • aroyd

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How the Brand Demand Index is measured

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