Brandwave

How popular isSharwood's in search?

In August 2026, there were an estimated 3.6K branded searches for Sharwood's worldwide which held steady over the last 11 months. Sharwood's holds 20.4% estimated Share of Search among curry pastes worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aroy-D68.6%
  2. Sharwood's20.4%
  3. Patak's5.7%
  4. Mae Ploy4.1%
  5. Thai Kitchen0.79%
  6. Blue Dragon0.4%
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Which curry pastes compete with Sharwood's?

Sharwood's against curry pastes worldwide, by month

Share of Search by month for Aroy-D, Sharwood's, Patak's, Mae Ploy. The figures are in the table below the chart.

View monthly share of search table
MonthAroy-DSharwood'sPatak'sMae PloyThai KitchenBlue Dragon
Oct 202566.9%19.9%8.8%3.3%0.94%0.17%
Nov 202567%19.9%8.9%3.3%0.78%0.11%
Dec 202564.9%23.6%6.6%3.9%0.92%0.13%
Jan 202659.7%26.7%7.9%4.3%1.3%0.1%
Feb 202664.3%23.4%6.9%3.8%1.4%0.16%
Mar 202662.7%27.9%5.5%3%0.72%0.13%
Apr 202669.5%20.7%5.7%3.4%0.63%0.11%
May 202672.6%17.7%6.4%2.9%0.44%0.05%
Jun 202673.9%18%5%2.4%0.55%0.2%
Jul 202672.3%17.3%6%3.5%0.54%0.3%
Aug 202668.6%20.4%5.7%4.1%0.79%0.4%
Sep 2026——————

  1. 1.Aroy-D

    68.6%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Sharwood's

    20.4%

    Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.1 points.

  3. 3.Patak's

    5.7%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Mae Ploy

    4.1%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share +0.6 points.

  5. 5.Thai Kitchen

    0.79%

    Held 5th. 140 estimated branded searches, +55.6% vs prior month. Share +0.3 points.

  6. 6.Blue Dragon

    0.4%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.

Compare search popularity between Sharwood's and its closest rivals

How has branded search demand for Sharwood's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sharwood's worldwide held steady at 3.6K.
  • Across the 11 months ending August 2026, Sharwood's’ estimated Share of Search among curry pastes worldwide increased from 19.9% to 20.4%.
  • Across the 11 months ending August 2026, Sharwood's’ estimated Share of Search among curry pastes worldwide peaked at 27.9% in March 2026 and was lowest at 17.3% in July 2026.

How did search popularity change for curry pastes worldwide in August 2026?

  1. In August 2026, Sharwood's gained estimated Share of Search among curry pastes worldwide, from 17.3% to 20.4%.

  2. In August 2026, Mae Ploy gained estimated Share of Search among curry pastes worldwide, from 3.5% to 4.1%.

  3. In August 2026, Aroy-D lost estimated Share of Search among curry pastes worldwide, from 72.3% to 68.6%.

  4. Estimated monthly branded searches for Blue Dragon worldwide rose 133.3% over 11 measured months, from 30 to 70 in August 2026.

  5. Estimated monthly branded searches for Patak's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

  6. Estimated monthly branded searches for Thai Kitchen worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

Where does Sharwood's compete?

Sharwood's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chutney brands5th of 60.05%Show ranking
Naan breads5th of 60.64%Show ranking
Curry pastes2nd of 620.4%Shown above

How is Sharwood's measured?

Brandwave collects information about searches that people make online using Sharwood's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sharwoods

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How the Brand Demand Index is measured

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