Hiwatha vs Sharwood's:Which is more popular by branded search?

Name: Hiwatha vs Sharwood's: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Hiwatha had more branded searches than Sharwood's among naan breads worldwide. Hiwatha was estimated to have 40.5K branded searches compared to Sharwood's’ 3.6K, and held a 7.2% Share of Search versus Sharwood's’ 0.64%. These are worldwide searches for English-language branded terms.

Share of Search among naan breads worldwide in August 2026Which is more popular in search, Hiwatha or Sharwood's?

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Which is more popular in search, Hiwatha or Sharwood's?

Compare the naan breads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hiwatha and Sharwood's among naan breads worldwide, by month

Month	Mission	Clay Oven	Hiwatha	Bakestone	Sharwood's	Patak's
Oct 2025	80.6%	10.8%	7.3%	0.43%	0.64%	0.29%
Nov 2025	77.1%	12.7%	8.5%	0.61%	0.75%	0.34%
Dec 2025	74.4%	15%	6.7%	3%	0.73%	0.2%
Jan 2026	80%	10.8%	5.9%	2.2%	0.96%	0.28%
Feb 2026	77.4%	12.7%	7%	1.7%	0.93%	0.27%
Mar 2026	78.4%	10.5%	7.1%	2.6%	1.2%	0.23%
Apr 2026	79.6%	10.7%	7.2%	1.8%	0.64%	0.18%
May 2026	79.5%	10.7%	7.2%	1.7%	0.64%	0.23%
Jun 2026	76.4%	12.6%	8.4%	1.7%	0.75%	0.21%
Jul 2026	76.5%	12.6%	8.4%	1.7%	0.6%	0.21%
Aug 2026	79.8%	10.7%	7.2%	1.4%	0.64%	0.18%
Sep 2026	—	—	—	—	—	—

How has the Hiwatha and Sharwood's comparison changed over the last 12 months?

3 findings

Hiwatha was ahead of Sharwood's in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Hiwatha’s estimated Share of Search among naan breads worldwide moved from 7.3% to 7.2%, and its estimated monthly branded searches held steady at 40.5K.
Across the 11 months ending August 2026, Sharwood's’ estimated Share of Search among naan breads worldwide held steady at 0.64%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for naan breads worldwide in August 2026?

1 change

In August 2026, Hiwatha lost estimated Share of Search among naan breads worldwide, from 8.4% to 7.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Hiwatha’s and Sharwood's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.