Brandwave

How popular isMission in search?

In August 2026, there were an estimated 450K branded searches for Mission worldwide which held steady over the last 11 months. Mission holds 79.8% estimated Share of Search among naan breads worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mission79.8%
  2. Clay Oven10.7%
  3. Hiwatha7.2%
  4. Bakestone1.4%
  5. Sharwood's0.64%
  6. Patak's0.18%
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Which naan breads compete with Mission?

Mission against naan breads worldwide, by month

Share of Search by month for Mission, Clay Oven, Hiwatha. The figures are in the table below the chart.

View monthly share of search table
MonthMissionClay OvenHiwathaBakestoneSharwood'sPatak's
Oct 202580.6%10.8%7.3%0.43%0.64%0.29%
Nov 202577.1%12.7%8.5%0.61%0.75%0.34%
Dec 202574.4%15%6.7%3%0.73%0.2%
Jan 202680%10.8%5.9%2.2%0.96%0.28%
Feb 202677.4%12.7%7%1.7%0.93%0.27%
Mar 202678.4%10.5%7.1%2.6%1.2%0.23%
Apr 202679.6%10.7%7.2%1.8%0.64%0.18%
May 202679.5%10.7%7.2%1.7%0.64%0.23%
Jun 202676.4%12.6%8.4%1.7%0.75%0.21%
Jul 202676.5%12.6%8.4%1.7%0.6%0.21%
Aug 202679.8%10.7%7.2%1.4%0.64%0.18%
Sep 2026——————

  1. 1.Mission

    79.8%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  2. 2.Clay Oven

    10.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Hiwatha

    7.2%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Bakestone

    1.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Sharwood's

    0.64%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  6. 6.Patak's

    0.18%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mission and its closest rivals

How has branded search demand for Mission changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mission worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Mission’s estimated Share of Search among naan breads worldwide decreased from 80.6% to 79.8%.
  • Across the 11 months ending August 2026, Mission’s estimated Share of Search among naan breads worldwide peaked at 80.6% in October 2025 and was lowest at 74.4% in December 2025.

How did search popularity change for naan breads worldwide in August 2026?

  1. In August 2026, Mission gained estimated Share of Search among naan breads worldwide, from 76.5% to 79.8%.

  2. In August 2026, Clay Oven lost estimated Share of Search among naan breads worldwide, from 12.6% to 10.7%.

  3. In August 2026, Hiwatha lost estimated Share of Search among naan breads worldwide, from 8.4% to 7.2%.

  4. Estimated monthly branded searches for Bakestone worldwide rose 237.5% over 11 measured months, from 2.4K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Patak's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

Where does Mission compete?

Mission is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tortillas3rd of 620.5%Show ranking
Pita breads2nd of 638.9%Show ranking
Naan breads1st of 679.8%Shown above

How is Mission measured?

Brandwave collects information about searches that people make online using Mission’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mission

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How the Brand Demand Index is measured

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