Brandwave

Tortillas:Which brands are most popular in search?

In August 2026, Santa Maria was the most searched among tortillas worldwide, with an estimated 823K branded searches and 37.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Santa Maria37.5%
  2. Discovery30.6%
  3. Mission20.5%
  4. Guerrero9.1%
  5. Old El Paso1.8%
  6. La Banderita0.45%

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Share of SearchLeaderboard

Compare the tortillas people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tortillas worldwide, by month

Share of Search by month for Santa Maria, Discovery, Mission, Guerrero. The figures are in the table below the chart.

View monthly share of search table
MonthSanta MariaDiscoveryMissionGuerreroOld El PasoLa Banderita
Oct 202529.2%35.7%19.5%13.1%2.1%0.35%
Nov 202533.5%33.5%18.3%12.2%2%0.4%
Dec 202534.3%34.3%18.7%10.2%2.1%0.41%
Jan 202629.2%35.7%19.5%13.1%2.1%0.35%
Feb 202629.7%36.4%19.9%10.9%2.7%0.44%
Mar 202632.1%32.1%21.4%11.7%2.4%0.39%
Apr 202632.9%32.9%22%9.8%2%0.4%
May 202632.2%32.2%21.5%11.8%1.9%0.39%
Jun 202636.6%29.9%20%10.9%2.2%0.44%
Jul 202636.6%29.9%20%10.9%2.2%0.44%
Aug 202637.5%30.6%20.5%9.1%1.8%0.45%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Santa Maria

    37.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  2. 2.Discovery

    30.6%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  3. 3.Mission

    20.5%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  4. 4.Guerrero

    9.1%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Old El Paso

    1.8%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.La Banderita

    0.45%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tortillas worldwide?

In August 2026, Santa Maria was the most searched among tortillas worldwide, with an estimated 823K branded searches and 37.5% estimated Share of Search within this set. Discovery is in 2nd place, 6.8 percentage points behind at 30.6% Share of Search.

Global tortillas, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Santa Maria29.2% → 37.5%37.5%Aug 202629.2%Oct 20252nd → 1st
Discovery35.7% → 30.6%36.4%Feb 202629.9%Jun 20261st → 2nd
Mission19.5% → 20.5%22%Apr 202618.3%Nov 20253rd
Guerrero13.1% → 9.1%13.1%Oct 20259.1%Aug 20264th
Old El Paso2.1% → 1.8%2.7%Feb 20261.8%Aug 20265th
La Banderita0.35% → 0.45%0.45%Aug 20260.35%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among tortillas worldwide increased from 29.2% to 37.5%.
  • Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide decreased from 35.7% to 30.6%.
  • Across the 11 months ending August 2026, Mission’s estimated Share of Search among tortillas worldwide increased from 19.5% to 20.5%.
  • Across the 11 months ending August 2026, Guerrero’s estimated Share of Search among tortillas worldwide decreased from 13.1% to 9.1%.
  • Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide peaked at 36.4% in February 2026 and was lowest at 29.9% in June 2026.
  • Across the 11 months ending August 2026, Mission’s estimated Share of Search among tortillas worldwide peaked at 22% in April 2026 and was lowest at 18.3% in November 2025.
  • Across the 11 months ending August 2026, Santa Maria rose from 2nd to 1st among tortillas worldwide.
  • Across the 11 months ending August 2026, Discovery fell from 1st to 2nd among tortillas worldwide.
  • Across the 11 months ending August 2026, Old El Paso and La Banderita held steady: their estimated Share of Search among tortillas worldwide each moved less than 0.5 percentage points.

How did search popularity change for tortillas worldwide in August 2026?

  1. In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 36.6% to 37.5%.

  2. In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.9% to 30.6%.

  3. In August 2026, Guerrero lost estimated Share of Search among tortillas worldwide, from 10.9% to 9.1%.

  4. Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

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